Thursday, 12 October 2017 10:28

Get Your Gram On: What You Need to Know About Instagram in 2017

Instagram is quickly becoming the most influential social media platform. There are currently over 300 million active users registered to the photo sharing app, including celebrities, businesses, and politicians. If mastered, Instagram in 2017 can prove to be a powerful tool in your marketing arsenal, but where do you begin? #LetsGetStarted: Instagram Basics CREATE AN ACCOUNT Creating an account is relatively easy. Begin by downloading the app on your smart phone or visiting via desktop. Next, click ‘Sign Up’, register, and choose a username. For example, @_orthomarketing is the username we have chosen to represent Ortho Marketing.*Note that after creating…
Saturday, 30 September 2017 15:14

#NationalHolidays and Your Social Media Strategy

You probably already know that social media gives your practice more exposure than ever before, and how you put it to use is the important part. Using a social media strategy calendar is key in marketing your practice, and will assist in taking it to the next level. Having social media ads and showing off your work just isn’t enough anymore! Celebrating #NationalTacoDay with your social media followers gives your brand a more human and personal touch, and engages you in a global conversation that is already happening. The more engagements that your posts get, the more exposure they have,…
Saturday, 23 September 2017 17:02

What Does the New Facebook Ad Update Mean for You?

Since the rise in use of social media is practically undeniable, marketing your practice on Facebook is key to increasing awareness of your business and services. Creating a Facebook ad allows you to advertise to certain users based on their activity on and off Facebook, demographic information, device use information, location, and advertising and marketing partner-supplied information. Meaning users that are likely to be interested in your services are more likely to see your ad and act upon it. Though there are many good reasons to advertise on the Facebook platform, perhaps Facebook Ads newest feature is the best reason…
Saturday, 16 September 2017 06:00

What Type of SEO is Right for You?

You may think you know your fair share of best Search Engine Optimization practices but what you might not know is that Local SEO differs some from General SEO. How different could it be? Well there are some elements that they share and some they don’t, but when it comes to the success of your business this can actually mean a whole lot. First and foremost it is important to know your audience and with this comes knowing that the kind of SEO you need is based on the type and size of your business. A multi-practitioner business like a…
Thursday, 07 September 2017 18:33

Why Should Your Site be Mobile Friendly?

Its no surprise that now, more than ever, it is so important to have a modern and mobile friendly site design. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site one of the simplest things you can do to make that happen. Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term "user-friendly". The user experience on mobile sites is vital to your business’…
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