You’ve crafted a beautiful email campaign for your practice. It’s got compelling written content, maybe a video, exciting news, etc. But you’re devastated when no one opens it! At Ortho Marketing, we feel your pain, and we’re here to help. Our team has come up with some great tips to increase your email marketing campaign open rates, and to ensure that all your hard work is not in vain. Check these out:
CRAFT A COMPELLING HEADLINE
Let’s face it – if your headline is boring, it won’t encourage any patient, current or potential, to open your email. There are several ways to compel email opens. Some of the forms we’ve seen the most success with include:
- Exciting news: You don’t actually have to say what the news is in the headline; just signal that exciting news is included in the content of the email, like the introduction of a contest or new staff member.
- Indicate a coupon or discount: These have a great success rate, for obvious reasons. People won’t want to pass up the opportunity to receive a discount or coupon from your practice.
- Teaser: Maybe you had a contest and you plan to reveal the winner. Or perhaps you are releasing a new orthodontic technology into your practice. Whatever the reveal may be, entice readers by leaving the mystery. You can say something like, “And the winner is…” as your headline, and patients will be tempted discover the answer.
PERSONALIZE
Most marketing campaign sites provide this option when crafting a campaign. So long as you feed the proper information, the email will say, “Hi Robert” instead “Dear Patient”, or something to that effect. This is an easy tool that will greatly increase your open rates because patients trust an email that has a more personalized feel. In fact, average email open rates are over 6% higher than those that are not (Source).
MAKE IT MOBILE-FRIENDLY
With mobile usage rates climbing, ensuring all your emails have a mobile-friendly design is crucial to a good open rate. This means having quick load time, making sure all your content (text, images, video) are optimized for mobile, and having smooth panel transitions. The number of people who favor mobile-friendly email campaigns has risen over 12% in just a year, so it’s essential your emails be accessible to your patients on-the-go (Source).
WATCH YOUR NUMBERS CLIMB
After incorporating these and our other email marketing tips, you’ll be able to see the measurable increase of your email open rates and subsequent sales. If you’re interested in more marketing tips, our crew at Ortho Marketing is always here to help. For more information or to set up a consultation, don’t hesitate to contact our team at Ortho Marketing today!
