As marketers, it is important to know the value of video on social media. According to Facebook, the total potential video viewing audience on the platform is over 1.7 billion monthly active users. Using video is a great way to drive engagement with your social media followers and reach a broad audience.
We have all scrolled through our newsfeeds on Facebook and had a video start playing instantly. You may be thinking, when I post a video on Facebook it doesn’t auto play. The reason some videos autoplay, and others do not, is the method by which they were posted. When a video is posted simply by pasting the url in the post, it will not autoplay. You must upload the video file on Facebook in order to enable the autoplay feature.
We’ve put together a step by step guide to allow you to take any online video content and upload it to Facebook directly, enabling the autoplay feature.
