Facebook Ads
Facebook needs no introduction, as it is the highest trafficked website in the world, and an absolute goldmine for dental and orthodontic practices looking to get more new patients (if you know what you’re doing).
While having an active Facebook page is important, that’s not what we are discussing here. We’re specifically talking about running local ads that are targeted to your specific audience, which will appear in their newsfeed.
For example, if you work at a pediatric dental office, kids are your target patients. Obviously kids typically don’t schedule their own appointments, so targeting parents of young children are necessary for these ads.
First, create a series of ads targeting parents of toddlers, preschool aged children, elementary school kids, etc. and create a messaging that resonates with this target market.
The best part is that due to Facebook’s advanced demographics targeting, these ads only appear to parents of young children, which are the “perfect” audience for a pediatric dental office looking to attract new patients.
If you own or operate a dental or orthodontics practice and aren’t using Facebook Ads to attract new patients, the only question is why not? You are losing exposure by not taking advantage of these feature.
Google Adwords
Fact: The best form of marketing is when new patients that are ready, willing, and able to pay for your services come knocking on your door, begging you to let them in.
What’s even better is when you can use one of the biggest websites in the world to attract new patients to your website, and have complete control over who sees your ad based on what they search for.
This is where Google AdWords comes into play. In the current search engine landscape, the vast majority of searchers are going to click on one of the top 4 results, which are now occupied by Google AdWords ads.
While Google AdWords certainly isn’t new, it is Google’s primary advertising platform that allows you to market your practice in front of a highly-targeted audience based on user intent (keyword search).
With the right AdWords knowledge and marketing budget, you can “turn on the traffic tap” and reach hundreds of potential new patients within a 10, 20, or even 50 mile radius of your practice each and every day.
For example, based on your campaign settings, if someone three miles from your office who has never heard of your practice before, Google’s “orthodontist near me” then your ad can show to that person, resulting in a booked appointment, a new patient, and predictable revenue for the next 10-20 years.
How cool is that? Isn’t the idea of several thousand dollars in new revenue cool…
