Since so many practices have taken to advertising and marketing on social media, Analytics applications that record traffic, engagement and other information have become extremely popular. When using social media primarily as a marketing tool, these analytics are particularly useful.
You will be able to decipher whether each marketing endeavor is successful based on viewing web traffic and various click through rates on your content. Without analytics, it can be very hard to determine how your marketing is working. Analytics will also measure consumer engagement with your business based on how often people talk of your products/company. Many analytic tools can also provide you with data from some of your competitors which will help you decipher who’s really on top in the industry and who’s marketing is working in a better way.
For Facebook applications, many analytics tools will provide a post by post breakdown of engagement and click rates. To further refine your posts for maximum reach, you can tell which posts were successful and mimic their style.
For more information on Social Media Marketing and using analytics tools to hone your marketing efforts, contact Ortho Marketing Pros. We have some of the best experts in the industry to bring your practice to the next level on social media. Call us today at (914)788-1555.
