Not only has social media transformed the way virtually all consumers communicate, social media has also become a thriving center for free online advertisement. Every business should adapt to modern consumer behavior and begin marketing and growing your business through social media. As an orthodontic practice, there is a unique strategy to create a sufficient following on social media. Why would someone follow an orthodontist on Twitter or Facebook? They generally wouldn’t but to coerce a user into following your practice, you must always offer an incentive. A giveaway of some good or service is often very useful in drawing followers in.
Many companies that are already established on social media have an image associated with their name, drawing in followers. Orthodontists that are marketing through social media are charged with making their own image for their practice. By posting pictures of your office and staff reflecting a positive, fun atmosphere, you are more likely to draw in prospective patients.
Today, social media reaches nearly everyone. The idea that social media is generally for young people no longer holds any merit. Above all other forms of social media, Facebook outpaces the others in second screen activity among all demographics. Marketing through social media will allow your practice to reach all prospective clients and demographics.
To learn more about taking your orthodontic practice to the next level through social media marketing, contact Ortho Marketing Pros at (914)788-1555.
