One of the most important aspects of marketing is being able to showcase what sets your practice apart from the rest. What will motivate someone to travel 30 minutes to your practice instead of 10 minutes to a more local practice? Although it may not seem like it, your orthodontic technology can distinguish your practice as a cut above the rest. Our team at Ortho Marketing has come up with a couple steps to market your practice apart from the others. Take a look:
STEP 1: ACQUIRE THE LATEST TECHNOLOGY IN ORTHODONTIA
Although it may seem like no one except orthodontists will understand the difference between how braces work and how Invisalign Teen works, it absolutely matters. Parents getting treatment for their kids and adults getting their own treatment want to know they are being provided the highest, most efficient quality of orthodontic treatment. You’d be surprised at how much adults, especially parents, are willing to invest to ensure they receive the best. So, invest in the latest orthodontic technology, like:
- iTero scanners/Invisalign technology
- varying forms or clear braces and self-ligating braces
- 3D cone beam imaging
- Custom Smile Design
- TruDenta
Parents and adults are willing to invest in high quality treatment. Your practice should invest in providing it for them.
STEP 2: FREQUENTLY UPDATE YOUR CONTENT
Now that you have all the latest ortho tech, it’s time to let the world know! Take the time to update all your web content with this great news. That means your website, social media, email marketing campaigns, announcements, etc. should be packed with information about your technology. Some ideas to keep potential patients in the loop include:
- Creating a page on your website to list and explain your practice’s orthodontic technology
- Announcing on social media each time your practice acquires a new form of ortho tech
- Design an email announcement to your patients about the new technology
These are only a few ways to use orthodontic technology to market your practice. Keep testing out new ideas!
WANT MORE SUGGESTIONS?
At Ortho Marketing, we love hearing how practices handle their digital marketing. If you use your orthodontic technology to show off your practice, tell us how in the comments, or give us a call! For more orthodontic marketing tips, or to schedule a free consultation, don’t hesitate to contact the pros at Ortho Marketing today!
