Total Spend: The practice invested $4,000 in the Google Ads campaign.
Conversions: The campaign yielded a total of 245 marked conversions. These conversions included various actions taken by potential patients, such as form submissions, calls, and website interactions indicating interest in orthodontic services.
Booked Appointments: Out of the 245 marked conversions, 67 resulted in booked appointments. This metric directly reflects the campaign’s success in driving tangible results and converting leads into actual patients.
ROI: While the exact Return on Investment (ROI) couldn’t be accurately determined due to advanced bookings, the campaign’s success in generating booked appointments indicates a positive ROI. Advanced bookings suggest a sustained impact on practice revenue over time, demonstrating the long-term value of the Google Ads investment.
The campaign's focus on driving conversions, coupled with optimized landing pages and clear calls-to-action, facilitated the transition of leads into booked appointments.
While immediate ROI metrics may not capture the full picture, the campaign's success in generating booked appointments indicates a positive trajectory for practice growth over the long term.
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