As an orthodontic practice, the line of work is not particularly exciting nor engaging. Social media can be used to give your practice a modern and engaging atmosphere. When you do post on social media, be sure that your posts adhere to the four following guidelines.
1.) Engage Your Patients. Talk to your patients about upcoming developments or services that you plan to offer. Engage them on issues beyond your practice and above all, be personable.
2.) Post Quality Information and Content. Do not post articles or pictures that you would not look at yourself. Do not create posts that will only annoy people. Instead, have a purpose behind each post and keep the topics interesting and useful.
3.) Use your posts to help build your practice. Keep the ultimate goal of building your customer base in mind. Make sure all of your posts are relevant to orthodontics.
For more information on how to build your Orthodontic practice through social media, contact Ortho Marketing Pros at (914)788-1555.
