Why is response time so important when advertising your Orthodontic practice?
The short answer: “Typically, the orthodontic practice that responds first will win,” says Dean Steinman, Ortho Marketing President. (see video below)
Today, people want to find the services they are looking for quickly. As they search online, businesses with quick response times get an ENORMOUS edge over the competition, especially in Ortho Marketing.
In many cases, people will choose to go forward with the business that reaches them first. In today’s hectic world, 78% of people are most likely to choose the first business that responds to their needs, highlighting the critical importance of swift responses in Ortho Marketing strategies.
Therefore, response time makes all the difference in the world!
At Ortho Marketing, our pros team ensures your business is always responsive whenever patients reach out.
Click here for a FREE marketing consultation
Do You Have a Plan for Responding to Ads?
Today, customer expectations are at an all-time, and they expect rapid response times to all inquiries.
Consequently, when people click on an advertisement from Google, Facebook, or another website, they expect a rapid response.
And –the faster, the better.
Does your business have a plan to ensure they get a quick answer? A one-hour window can significantly increase the odds that contacts will become new patients.
A One-Hour Window to Respond
“Response within the first-hour results in ten times greater chances of contacting that lead,” says Steinman.
However, the faster you are, the more likely people responding to ads will choose you.
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Even Better: A 15-Minute Window or Less
Remember, it’s astonishing how rapid response time impresses potential customers in Orthodontic Practice. “Response time within 15 minutes results in a 391% greater chance of making the close,” notes Steinman.
Therefore, responding within the first few minutes is preferable and greatly amplifies your chance of meeting patients’ needs. You earn their respect and could soon meet them for an appointment by doing so.
On the other hand, if you take longer than 15 minutes, you may have done yourself (and your potential customer) a disservice. Taking too long leads to a staggering, exponential decline in qualifying your lead.
In today’s competitive world, 75% of online customers expect a response within five minutes!
Shockingly, the odds of success drop rapidly by 80% if you are slow to respond.
Overall, satisfying expectations and providing a positive experience give you a 72% chance customers will refer you to their friends. Thus, staying responsive means connecting with that patient and potentially many others.
Click here for a FREE marketing consultation
Being Responsive Puts You Ahead of the Game
As important as it is to respond to leads fast, as many as 55% of businesses take days to respond. Essentially, they are losing leads and driving potential customers away. With a responsive marketing plan from an online orthodontist marketing agency, those people are far more likely to contact you.
Today, better response times put your business ahead of the pack. After all, who can afford to let business slip away? Instead, meet your patients’ expectations and watch as your calendar fills up with appointments.
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A Hardcore Plan Can Guarantee Greater Success
Which odds do you prefer? Would you prefer a 400% likelihood of earning a new patient’s interest or an 80% chance you won’t? We’re 100% sure that everyone wants the former odds!
Therefore, every business should have a hardcore plan to ensure you respond as quickly as possible. Notably, you owe it to your business. Plus, you owe it to your patients who want responsive, trustworthy, reliable service. It’s what we all want.
As part of your plan, your business must always be ready to respond, no matter how people contact you. Thus, you need a plan to reply to online forms, ads, social media, email, phone calls, messages, chat windows, or any other way people reach out.
Does this sound like a lot to manage? It certainly can be. Consistently, our experts are here to help so you can focus on what you love – helping your patients get amazing smiles. Contact us to learn more about how we can assist you in optimizing your Ortho Marketing strategies and ensuring swift response times to potential patients.
See Ortho Marketing President Dean Steinman discuss why response time is so important below:
