So, you’ve decided to hire a marketing company. Smart move (if it’s us at Ortho Marketing, even smarter). But, odds are they can’t do everything without at least a little contribution from your practice. Speaking from the orthodontist marketing company side of things, we want nothing more than to help grow your practice and get it to the top. But, it’s often difficult to do that without your cooperation and some resources from you and your team. These are some fun, easy ways to help your marketing company like Ortho Marketing do their best for your practice:
PHOTOS, PHOTOS, AND MORE PHOTOS
Facebook and Instagram thrive on photos of you, your team, and your patients (so long as they have signed a photo release form). Especially if you’re not local, your marketing company won’t be able to pop into your office every day to take photos of your team in action. Keep a practice tablet or camera around so that any time there’s a great photo opp, you can snap it and send it to the team at Ortho Marketing or your marketers to use for social media management purposes.
EXCITING EVENTS AND PROMOTIONS
The more fun stuff you do with your practice and your patients, the more opportunity a marketing company has to promote your practice as friendly and welcoming. When you decide to host an event or promotion (ideas for which your marketers should come up with, too), your orthodontist marketing company can promote on social media, send emails, make in-office props and flyers, etc. But without anything interesting going on, there isn’t much marketing companies like Ortho Marketing can do to show off your practice in a positive, friendly light.
ASK FOR REVIEWS
Reviews are one of the most important parts of your marketing campaign, especially for the medical field; most searchers go through extensive review research before calling a practice. We know it can be uncomfortable, but you should never let a happy patient depart without first asking for a review. Train your staff to ask for reviews, too, which will not only increase your Google authority, but marketers can then promote your reviews on your website and social media.
COMMUNICATION
When our account managers reach out to you, it isn’t to waste your time. They probably have valuable information that will help your practice or they need information from you to help them do their jobs. Also, it’s a two-way street – if you have a great idea or a puzzling question, talk to your account manager to get the ball rolling and wheels turning. Whatever the case, open communication between your practice and orthodontic marketing company is crucial for creating a successful marketing campaign.
ANY QUESTIONS?
At Ortho Marketing, we strive to maintain open channels of communication and cooperation between our team and our valued clients. If you’re experiencing anything else from your current orthodontic marketing company, or you’re ready to place your marketing into the hands of dedicated, intelligent pros, our team at Ortho Marketing is ready to work. Don’t hesitate to contact our team today.
