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Bitmoji has officially embedded itself as a key player in the social media world, especially with Snapchat, and with other platforms as well. Of course, our team at Ortho Marketing understands that with all this new terminology being thrown around, it’s easy to get confused. We’re here to explain what Bitmoji is, why it’s inclusion is great for your practice, and how you can incorporate it into your social media presence.
BIT-WHAT?
Bitmoji. It’s an application that was created for users to build and personalize their own individual emoji. You get the app, and then you can create an emoji character that looks just like you; we’re talking facial features, outfits, expressions, the works. Bitmoji then inserts your avatar into the library of emoji options for you to use, helping users express infinite emotions and scenarios all through their realistic, self-mirroring Bitmoji.
WHY SHOULD I USE BITMOJI FOR MY PRACTICE?
Okay, so what does Bitmoji have to do with your practice? Here are a couple reasons why you should consider incorporating Bitmoji into your social media marketing strategy:
- Popularity: Bitmoji is attracting a lot of attention. It recently partnered with Snapchat, so now nearly everyone who uses Snapchat has their own Bitmoji. Using Bitmoji will showcase that your practice is trendy and keeps up with the times. This is great for creating that friendly connection with your patients which is crucial for keeping your name out there.
- Branding: A great deal of marketing strategy revolves around branding. This is the voice and appearance you establish for your practice and for the doctor. Creating and incorporating a Bitmoji for the doctor of your practice puts a fun, energetic face to a name, boosting your brand and connecting with patients.
- Advertisement: Snapchat is a great way to offer promos and contests to your clients, or at least create fun, easy graphics that you can use across social media platforms. Bitmoji enhances that experience for your followers.
HOW DO I USE BITMOJI FOR MY PRACTICE?
Creating a Bitmoji for the doctor of your practice is easy. Just download the Bitmoji app, follow the steps to create your avatar, and then allow Bitmoji to access your practice’s Snapchat. Follow the instructions in this blog post to see how to incorporate your Bitmoji into your Snapchat.
CONNECT WITH PATIENTS
Now onto the best ways to use Bitmoji for your practice. Taking before-and-after photos with your patients’ brand new smiles is great for potential patients to see, and the doctor’s Bitmoji is a perfect way to help the orthodontist of your practice interact with these patients. Take a look at how Watson Orthodontics uses Bitmoji to connect with their patients:
PROMOS & CONTESTS
Snapchat is a quick and easy way to get the word out about special promotions or contests that your practice is offering, and Bitmoji makes it all the more fun and interactive. For example, you could offer a contest that involves winning a gift card, and to launch the content you could create a Snapchat image with your orthodontist’s Bitmoji in it, encouraging patients to participate. The Bitmoji reminds patients how fun and friendly your practice is, enhancing their emotional connection with your practice, and helping persuade them to engage with your practice.
SHARE ACROSS PLATFORMS
Once you’ve created a Snapchat with your Bitmoji, don’t let the magic stop there. Make sure you save it, and share it across other social media platforms your practice uses. Facebook, Instagram, Twitter, etc. – patients love to see your practice being active on social media, and incorporating your doctor’s Bitmoji in these posts informs patients and potential patients that you have a fun, friendly, trendy office!
GET STARTED!
Don’t wait to hop on the Bitmoji bandwagon. Get started creating a Bitmoji for your practice today, and demonstrate to your patients and potential patients how fun and inviting your office environment is. For more social media marketing tips for your practice, or to schedule a consultation with our marketing team, contact Ortho Marketing today!
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
