DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

Case Study

Client: ORTHOMIKE + KIDS CHOICE DENTAL

Increasing Dental Practice Success with Google Ads and Meta Ads

1875%

ROI

+200%

Online Conversions

+2.6X

Revenue

Overview

Goal to Be Achieved

Compensate for normally slow end of year with new starts and increased social engagement.

Strategy Implemented

Facebook Ads campaign centered on Black Friday/Cyber Monday – limited time offering focusing on $0 down payment + transparent financing

KPI’s

  • Total Leads
  • Cost per Lead
  • Total Scheduled Appointments

Results

  • Total Leads – 90
  • Cost per Lead – $19
  • Total Scheduled Appointments – 17
  • Total Budget – $1,710

Process

Budget and Timeline

The website buildout was completed within the set timeline of 3-4 months

The marketing campaign had a designated budget, including ad spend and agency retainer fees.

Goal to Be Achieved

Increase GBP reviews while also increasing social media engagement and UGC – Organic Posts Only, no boosts

Strategy Implemented

Multiple Giveaways = must leave a GBP review in order to be entered into the drawing. Collect UGC from the reviews and winners with prizes

KPI’s

  • Total New Reviews
  • Social Engagement

Results

  • Total New Reviews – 176 Since Dec 1
  • Social Engagement – +70%

1875%

ROI

+200%

Online Conversions

+2.6X

Revenue