Case Study

Client: Puntillo & Crane Orthodontics

Maximizing Orthodontic Practice Growth through Google Ads

1875%

ROI

+200%

Online Conversions

+2.6X

Revenue

Overview

Introduction

Puntillo & Crane Orthodontics, a leading orthodontic practice, aimed to leverage digital marketing to enhance its online visibility and attract more patients. In February 2024, the practice embarked on a Google Ads campaign to bolster its patient acquisition efforts.

Objective

The primary goal was to utilize Google Ads to increase the practice’s online presence, drive conversions, and ultimately boost the number of booked appointments.

Strategy

Puntillo & Crane Orthodontics allocated a budget of $4,000 for their Google Ads campaign. The campaign focused on targeted keywords relevant to orthodontic services, ensuring maximum visibility to potential patients actively searching for orthodontic care in their service areas.

Results

Total Spend: The practice invested $4,000 in the Google Ads campaign.

Conversions: The campaign yielded a total of 245 marked conversions. These conversions included various actions taken by potential patients, such as form submissions, calls, and website interactions indicating interest in orthodontic services.

Booked Appointments: Out of the 245 marked conversions, 67 resulted in booked appointments. This metric directly reflects the campaign’s success in driving tangible results and converting leads into actual patients.

ROI: While the exact Return on Investment (ROI) couldn’t be accurately determined due to advanced bookings, the campaign’s success in generating booked appointments indicates a positive ROI. Advanced bookings suggest a sustained impact on practice revenue over time, demonstrating the long-term value of the Google Ads investment.

Key Takeaways:

Strategic Budget Allocation

Allocating a significant portion of the marketing budget to Google Ads allowed Puntillo & Crane Orthodontics to maximize their online visibility and attract potential patients actively searching for orthodontic services.

Strategic Budget Allocation

Conversion Optimization

The campaign's focus on driving conversions, coupled with optimized landing pages and clear calls-to-action, facilitated the transition of leads into booked appointments.

Long-term Impact

While immediate ROI metrics may not capture the full picture, the campaign's success in generating booked appointments indicates a positive trajectory for practice growth over the long term.

Conclusion

The February 2024 Google Ads campaign undertaken by Puntillo & Crane Orthodontics exemplifies the efficacy of digital marketing strategies in driving tangible results for orthodontic practices. By strategically leveraging Google Ads to increase online visibility and drive conversions, the practice successfully attracted new patients and laid the foundation for sustained growth.

Disclaimer

Due to advanced bookings, the exact ROI figures are not available at this time. However, the marked conversions and booked appointments serve as strong indicators of the campaign’s effectiveness in achieving its objectives.

Case Study

Client: Puntillo & Crane Orthodontics

Maximizing Orthodontic Practice Growth through Google Ads

1875%

ROI

+200%

Online Conversions

+2.6X

Revenue

Overview

Introduction

Objective

Strategy

Results

Key Takeaways:

Strategic Budget Allocation

Strategic Budget Allocation

Conversion Optimization

Long-term Impact

Conclusion

Disclaimer

$4,500

Invested in Campaigns

245

Marked Conversions

67

Booked Appoinments Resulted

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