DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

Case Study

Client: Smile Solutions Orthodontics

Increasing Dental Practice Success with Google Ads and Meta Ads

1875%

ROI

+200%

Online Conversions

+2.6X

Revenue

Overview

Challenges

  • The previous marketing agency HIP had poor lead quality.
  • People filling out forms from NYC.
  • Trouble with front office staff getting in touch with leads.
  • Converting leads once they are contacted.

Objectives

  • Start off the campaign strong.
  • A/B Test brand awareness and $650 off campaign.
  • Show value of leads within SmileHub.
  • Convert more leads into consults.

Campaign

  • The campaign was launched around a week after the onboarding call so turnaround was very quick.
  • Originally running $650 off + Free Teeth Whitening + Free consult. Saw success with this campaign but switched over to $650 + No Down Payment + As Low as $125 a month.
  • Focus on three office locations and surrounding areas. Millburn, Edison, and Union.
  • Willing to extend out to Newark for Millburn and Union locations.
  • With this ads campaign integrated directly within SmileHub, the client will be able to see the number of leads coming in, and with the help of automations and lead reminders, the office staff has a better opportunity to book the consult.
  • Have seen consistent lead flow since we started this campaign back in November and has not slowed down.

Process

Budget and Timeline

The website buildout was completed within the set timeline of 3-4 months

The marketing campaign had a designated budget, including ad spend and agency retainer fees.

Results

  • The client has seen so much success and value from the Google Ads that we will shortly be running Facebook Ads.
  • During this campaign, the client increased the budget from $2000 to $3000. Looking to increase this even more.
  • So many leads have been coming in that the client needed to hire a person who could exclusively handle SmileHub.

108000

Revenue Closed

18

Opportunities Won

207

Total Leads