DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

The Holidays are a Great Opportunity for Promotions!

Promotions and contests are not only a good way to get attention for your practice, but they are also a great way to give back to your patients and your community.

So what do I do?

The joy surrounding the holidays is a perfect time for you to give back.  Though patients are often busy during the holidays, you can incentivize them to spend time with your practice by offering them a chance to win a prize.  And a “prize” doesn’t necessarily have to be something material…it can be an “experience”.  In the age of social media, people gravitate towards things that can get them that perfect selfie.  Concerts, events, and trips are all experiences that are “shareable” to a potential contest participant.

Once you have the perfect prize, it’s time to layout your promotion.  People respond best when the entry methods are simple.  You can utilize social media and ask people to “share” or “like” a post, or simply “like” your practice on social media for a chance to win.  You could also run the promotion in house by offering raffle tickets for a chance to win the prize.  Patients can earn a raffle ticket for every office visit, check in on social media etc.  The value of the prize should scale the method of entry into your contest.  If the prize has a larger value, you can expect patients to be willing to do more in order to get a chance to win.  Smaller prizes should have the least barriers to entry.

Tis the season to give back!

People also respond well to good will during the holiday season.  A food, toy or clothing drive is another great way to run a promotion for your practice.  Identify a local children’s organization, food bank, or charity, and find out their parameters for conducting a drive.  Oftentimes, they will also add your business to their website as an official donation site, driving additional traffic.

Next, as before, identify a relevant prize for your target audience.  Offer patients a raffle ticket for each item donated to your holiday drive.  Doing this will encourage them to donate more in order to increase their chances of winning.  The best part of this type of promotion is that everyone is a winner.  For patients, they are donating to a great cause, and your business is the catalyst.  Plus, the organization you selected to donate to will appreciate your assistance in achieving their goals.

Happy Holidays…and Happy Promoting!

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