CASE STUDY
CLIENT : HOLT ORTHO
An innovative orthodontist with a strong focus on customer service in the vibrant city of Sacramento, California, aims to showcase their enthusiastic practice. Embracing a sports team mentality, the doctor’s love for sports has inspired the branding, creating a dynamic and enthusiastic patient atmosphere.
About Holt Ortho
INTRODUCING HOLT ORTHO: ELEVATING ORTHODONTIC CARE WITH UNMATCHED CUSTOMER SERVICE
Nestled in the vibrant city of Sacramento, California, Holt Ortho has firmly established itself as a leading orthodontic practice, placing customer service at the core of their philosophy. Rather than relying on technology, their focus lies in delivering an unparalleled customer experience that leaves patients feeling valued and cared for.
About Sacramento
SACRAMENTO: A THRIVING HUB OF DIVERSITY
Strategically situated amidst the diverse and lively community of Sacramento, Holt Ortho draws inspiration from the city’s dynamic spirit. Their dedication to exceptional customer service reflects the warmth and hospitality that Sacramento residents are known for.
A WEBSITE EMBODYING CUSTOMER-CENTRIC EXCELLENCE
Driven by their commitment to elevating orthodontic care through exceptional customer service, Holt Ortho sought a website that perfectly embodied their values. To bring this vision to life, Holt Ortho chose our Premium Website Package, setting in motion the creative process that reflects their devotion to ensuring each patient’s journey is met with personalized care and attention.
OUR MISSION
DETAILING TEAMWORK MENTALITY AND A FOCUS ON CUSTOMER SERVICE ONLINE ACROSS ALL DEVICES
DESIGN INVESTMENT
Holt Ortho’s vision was brought to life through our Ultimate Website Package, granting our designers the creative liberty to craft a captivating online presence. By incorporating custom buttons and strategically placed photos, the website resonates with the essence of a leading Sacramento orthodontist. The details matter, note the use of iconic sports imagery to maximize the brand’s effect and bolster their team approach to treatment.
PERSONALIZED ANIMATIONS
Situated in the family-focused city of Sacramento, Folsom, Rocklin, and Roseville, California, Holt Ortho draws inspiration from its team sports approach to customer service. For example, our designers and developers conceptualized a unique animation featuring a baseball card for doctor’s introduction pages. Moreover, we integrated moving icons and custom animations, adding to the contemporary ambiance that awaits patients at Holt Ortho.
THE POWER OF VIDEO
Emphasizing the significance of visual content, we encouraged Holt Ortho to invest in a video shoot. Their dedication to providing superior patient experiences shines through the customized design, combined with office photos, reinforcing the commitment to exceptional customer service for their valued patients.
POST LAUNCH
OUR POST-LAUNCH PROMOTION STRATEGY: DRIVING GROWTH AND AMPLIFYING BRAND PRESENCE
After a successful go-live, our efforts to ensure your orthodontic practice’s online success don’t end there. We employ a multifaceted approach to further promote your brand, attract potential patients, and solidify your position in the digital landscape.
1. GOOGLE ADS FOR LEAD GENERATION:
Harnessing the power of Google Ads, we execute targeted and data-driven campaigns to generate qualified leads for your orthodontic practice. Leveraging advanced analytics and keyword research, we strategically place your ads in front of individuals actively seeking orthodontic services in your area. By utilizing compelling ad copy and optimized landing pages, we maximize conversions and drive interested visitors to schedule appointments or learn more about your comprehensive services.
2. SOCIAL MEDIA ADVERTISING FOR BRANDING REINFORCEMENT:
In the fast-paced realm of social media, we understand the significance of brand visibility and engagement. Through strategic social media advertising campaigns, we reinforce your brand’s message, values, and unique selling points across various platforms, including Facebook, Instagram, and Twitter. Our creative team crafts visually appealing and engaging ad content that resonates with your target audience, cultivating a loyal community of followers and potential patients.
3. TARGETED AUDIENCES AND CUSTOM AUDIENCES:
Our approach goes beyond generic advertising. We use sophisticated targeting methods to reach specific demographics, locations, and interests relevant to your orthodontic services. Additionally, we employ custom audiences, allowing us to retarget website visitors and previous leads, nurturing them through the sales funnel and increasing the likelihood of conversion.
4. AD PERFORMANCE MONITORING AND OPTIMIZATION:
Our work doesn’t stop at launching campaigns. We continuously monitor the performance of your ads, analyzing data and metrics to identify areas for improvement. With data-driven insights, we optimize ad elements, budgets, and targeting strategies, ensuring your advertising investments yield the best possible results.
5. CONVERSION TRACKING AND ROI ANALYSIS:
We understand the importance of measuring the impact of your marketing efforts. By implementing advanced conversion tracking techniques, we capture crucial data on form submissions, appointment bookings, and other valuable actions taken by potential patients. This allows us to assess the return on investment (ROI) and make informed decisions to drive continuous improvement in your promotional efforts.
With a comprehensive post-launch promotion strategy encompassing Google Ads and social media advertising, we are committed to helping your orthodontic practice thrive in the digital realm. Our tailored approach drives growth, increases patient acquisition, and reinforces your brand's authority, positioning you as the premier choice for orthodontic care in your area.
RESULTS
FIRST QUARTER OF 2023
Average New Patient Starts Per Month
0
New Users
0
Page Views
0
TESTIMONIALS
WHAT HOLT ORTHODONTICS HAS TO SAY ABOUT ORTHO MARKETING
Tamara Myles
Office Manager,
Holt Orthodontics
Holt Orthodontics
“It’s been a great experience working with Ortho Marketing. They are thorough and always help us adapt to the many changes in the online world. We’ve worked with them extensively on some major projects all with great success. With them we are constantly increasing our online presence and lead generation. I’ve been extremely appreciative of our account manager Cameron Gee who always makes himself available for any updates, questions, ideas we may have and very insightful on his professional recommendations. He is wonderful to work with! I highly recommend him and Ortho Marketing! :)”
