75% of consumers prefer a site accessible from a mobile device, and 48% of users have become annoyed with sites that are not optimized for mobile devices. While having a successful online website is essential, having an additional mobile site only optimizes your practice’s online marketing presence. More and more consumers are turning to their smartphones for internet searches, not their computers. Orthodontic practices generally have a significant number of children as patients with busy parents that are always on-the-go, so having a mobile site would be particularly beneficial for your company. As part of providing premier online accessibility, your website should be easily used from both a computer and mobile device to accommodate the full span of your prospective patients. Your website should be as user friendly as possible, so without an mobile site, you are not reaching your full online potential.
Patients are also more accessible through their mobile devices, so offers and promotions sent through a mobile platform would reach consumers sooner. Your mobile site can become a perfect medium for online marketing. Would your practice benefit from a mobile platform? Contact Ortho Marketing Pros at (914)788-1555.