SEO can be tricky to perform on your own, and it can be easy to make mistakes once you are starting out. This, of course is the reason why you should outsource to an agency like Ortho Marketing Pros before you even start and possibly damage your online presence. So, when attempting to improve your performance and placement on search engines, DO NOT attempt to do any of the following; no matter how tempting it may be.
1. Ignore mobile sites. Your business must absolutely have a mobile website to attract and connect with customers across all platforms. Your SEO is especially important on mobile devices when consumers are searching rather quickly and will pick the highest most desirable result. Visibility is essential for online marketing, so to make your practice visible on all platforms is essential.
2. Duplicate pages, blogs or re-use the same old content. Your website will begin to be marked as SPAM and not look as good with many duplicate, look alike pages circulating out on the web. It may seem unreasonable to keep creating new content to rank higher on search engines, but that is what it takes to have effective SEO strategy.
3. Simply not know how to perform most SEO functions. For example, individuals often assume that most search terms in Google are quite short and broad. “Orthodontists NY” for example. But this couldn’t be farther from the truth. People more often search for terms like “Orthodontists who offer invisalign, White Plains NY”. This causes a whole different approach to the blogging and landing pages as part of SEO strategy.
For more information to create a stronger online marketing strategy, contact Ortho Marketing Pros. We have a great team of experts who will do all they can to help grow your practice through online marketing. Call us at (914)788-1555.
