OM Ep. 132: Building Your Practice Dream Team Part 3 – The X & O’s of Practice Marketing

Jill Allen: Hi there, Jill Allen from Jill Allen and Associates. Here we are back with our final episode of our podcast series, building Your Practice Dream Team, the Xs and Os of Practice Marketing. In this episode, we will give you several tips and tricks on how to become an expert at. Practice marketing. Be sure to download this episode's amazing and comprehensive free worksheet, the digital marketing checklist for a winning practice over@orthomarketing.com slash dream team.

Dean Steinman: Ortho marketing.com. 360 degree Digital Marketing solutions for your practice.

Well, hello everybody in podcast Land. Welcome back to another with a marketing podcast, and I am so excited to continue our podcast series with the world famous, amazing, super fantabulous, Jill Allen . Ooh, I love it. I love it, . And we're here to talk today. This is part three of a three part series. Don't worry guys, we're gonna have another series coming down the pike sooner than later, so don't, you know, don't fret.

And so we're, we're talking now about building your dream team and now we, we discussed, you know, building a culture and building up your core values. Then we also spoke about, you know, getting the right team members in place. Now today, part three, we're gonna talk about how do you implement marketing and put together a game plan for your practice based upon your values, based upon your team, and based upon your goals.

So, Jill, how are you today? Madeira? Oh,

Jill Allen: Dean, I'm doing great. I, I think that this has been, you know, a really good summer of, I, I know we're all, you know, just, you know, packing a lot in, and I think this series has been super fun for me to do because I feel like this is those little tools that our teams need and our doctors need, especially.

You know, when we're in this busy season of our, of our practices and whatnot. And I think sometimes just, you know, bringing it back to the basics and, you know, having something to hold onto so that we can move forward in, you know, into the fall and as we set ourselves up for success into our next new year.

So I think, I think this has been great and I have been doing pretty darn awesome this summer. I can't complain at all. ,

Dean Steinman: the summer of Jill. You gotta love it. You know, we're, and I'm the same thing. It's Life is too darn short, especially in this crazy world we're in now. So yes, you, us to enjoy it guys.

Please do so. Cause you know, no more regrets and life is, is life's great. So enjoy it, you know, you know, get out there, enjoy, smile, be happy. Yeah. You know, go see some music. Go have a a nice cocktail. Go see your family. Go. Fishing, go hiking, go on a, on a, on a tour, go whatever. Just get out, have fun, you

Jill Allen: know?

Yes, yes. Leave the office. Exactly. Leave working on business, you know, for during the work week, .

Dean Steinman: Exactly right. Alright, so Jill, let's just talk about, you know, the, you know, step three. So you've got your team in place. All right. You've got your core values in place. All right. So now what we want to do is talk a little bit about what happens there.

As you know, most practices. You never have, you've never ever had as much competition as you do now, for sure. You, you've got people who used to be refers to you are now competitors. You've got companies out there that, that are marketing directly to the consumers with a lot of money behind them and a lot of budgets.

And if you do a Google search for, you know, Invisalign near me or orthodontists near me, braces near me first thing you're probably gonna see is some of the big players, marketing directly to the consumers ahead. Which is kind of a bummer, you know, they're actually competing with you and they're giving you the, and, and you're, you're offering their services.

So you know, but that's gonna change. So now you know you have to have a game plan in place. You know, as a consultant, I'm sure you train your, your clients on certain protocols. Yeah. You know, you have to have a, a platform, you have to have a beginning, middle, and end, just like every great story. And marketing is a story.

So, you know, Guys at the end of this, you'll be able to see it on the link that, that we, that we have, you're gonna be able to download cuz you, you've downloaded a bunch of the other stuff we've put up and now we've got at wealth of marketing.com/dream team, we have a pretty significant strategy, a checklist.

It's basically, it's 119 point. Checklist that we put together to, for, for marketing your practice, 119 pieces. Wow. Goes into a, a standard marketing programmer strategy. All right. So that's, that has a lot there. So, you know, let's talk a little bit about, you know, implementing a marketing strategy based upon your goals, based upon your team, your values, and you know, the bandwidth strategy that, that you have and how much you can you do yourself versus how much you need help doing it and implementing it.

Yeah. You know? So, so let's talk a little bit about, you know, cl your experience and the clients that, that you have, and, you know, what's the, what are some of the, the things. You see they need to do from a marketing perspective, that you know, once, once they have their team in place, you know, cuz realistically guys, marketing is a multidisciplinary step here.

You can't do things yourself. You have to have literally 5, 6, 7, 8. People in, in the real marketing strategy here at marketing. We've got account management team, we have a, we have a, a co team, we have a web team, we've got a PPC team we've got a social media, we've got consulting, so we've got, you know, and in each of those has two or three, four or five people in it there.

So, yeah. The fact that, you know, practice says, yeah, I got a marketing person. That person can't be an expert in everything. They can help it, you know, be a, be the chef in the kitchen, but you gotta have the right ingredients. Yeah. You know? So let's talk a little bit about, you know, your experience and what you think a practice needs from, from, from a marketing perspective in order to, you know, to excel.

Jill Allen: Right, right. Well, I think especially nowadays and knowing that I do focus a lot on startups and you know, doctors who've maybe come in and done acquisitions or whatnot, I think the first thing that, you know, I'm always talking to my doctors about is you. How are you going to position yourself in the market?

And I think that that's, you know, it's really good to think about and you know, what, what is gonna be your message out? How are you gonna do it differently than maybe the competitors that are around you? But also how are we going to get you recognized? And I always talk to my teams about, you know, it starts with brand awareness and how do.

How do we get people to be aware of your brand? Because once they become aware of your brand, then it becomes into brand recognition, right? Right. But we've gotta do a lot of groundwork on that brand awareness component. And one of the things, and, and, and this is why, you know, Dean, I love working with your company.

One of the things that's, that we really have to get in place is, you know, when we think about marketing, there's, there's multiple. Avenues. I think that as a practice we have to do, we have to make sure that we're involved in our community and we have to make sure that we're involved in our professional space so that dental that dental component or dental community, we have to do marketing internally.

But nowadays, more than ever, I think we have to have a very solid plan in presence digitally, because that's, People are finding us. You know, you and I have both been, been in this industry for a long time, you know, I can say 30 plus years now. I remember when we would take out Yellow page ads and, you know, try and try and be, you know, the biggest on the page, right?

Well gone are those days. You know, I, I would say most people listening might even be saying, what's Yellow Pages? What, what is Yellow Pages? You know why? I don't even know what that is. You know? But when we think about it, you know, our digital footprint, our digital presence, that's where our patients are finding us.

That's where they are. I like to use the word social proofing. That that's, that's where they are determining. . If you as an orthodontist, you as a doctor, your practice is going to be worth them taking the time to reach out. So. Right. So I think, you know, that, that digital marketing is really where we have to be putting a lot, a, a lot, a lot of effort.

And I'm sure you can speak a little bit more towards that, but I think that, that, that's a big component right

Dean Steinman: there. There is, you know, everything's digital now, you know. No, the terrestrial. Radio, listen to the radio. Somebody watches tv. It's on, you know, on Netflix, you know, nobody, right? You know, like last time picked up a magazine, a newspaper, you know, everything is, is, is digital, you know, and there's, you know, multiple components to a digital marketing strategy that you have to, you have to be, it's called, called omnichannel marketing.

You have to be everywhere. It's not where you are. It's where they are. You know, so you need to have, you know, make components. I always say your website is is the center of the universe. That's the sun. Every and everything surrounds it. Yes. And all the planets are other programs like SEO and Google and, you know, paid ads and social media and reviews and rep, you know, and to have consulting and to get referrals and things along that lines there.

But the website has to, has to. Clean. It's gotta be lean and mean. It has to. And right away people have to know who you are, what you do, and how to contact you. Alright? Right. Yeah. So you gotta have that in place. Gone to the days where, you know, I used to build 30, 40, 50 page websites. Not anymore.

Who's got

Jill Allen: time for that? Right? Who's got time to read that

Dean Steinman: now? It's gotta be 10 pages all you need. Yeah. You know and website needs to be a living, breathing creature. Yeah. We're in the world now. People want immediate gratification and interaction. And think about it. If you go into a restaurant tonight and you go to their website and you wanna make a reservation, are you gonna pick up the phone and call them?

Probably not. Are you gonna fill out a form and request an a reservation, wait for 'em to email you back? No. You need to have immediate way for somebody to, to, to schedule an appointment and book it right there. Take the human equation out of it. I can't tell you how many practices get missed. Phone calls don't respond to stuff because the staff is not trained the right way or just too busy.

So you have to embrace technologies and automation, you know? Yeah, that's, sure. You know, and you guys might have a great staff, but they're, they're busy. So you, you need to make sure that your website, that somebody goes there, they could do what you want them to. You know, let you control the journey.

Let them book an appointment, let them schedule or pre-qualify them. You have to be open 24 7 365 immediately, you know? Yeah. If somebody, again, I'm gonna use the restaurant analogy. If you go go to restaurant's, website, and you fill out a form of wait. If you don't hear from them within two minutes, you go into the next one.

Right. Same thing with an orthodontist website. Right. Or you know, so you're looking and you don't hear back from somebody. You wanna schedule an appointment. Well, if you have to wait to, to hear if you get an appointment, no. You're gonna go to the next one and, and book it. Yeah. You know? And then if you don't have the right system in place where they're, where the person who books it is then automatically.

confirmed and sent the, the, the information, they're gonna, they're not even gonna remember when the appointment is. So you're gonna have so many no-show. You have to have the right process in place, you know, and, and that's, you know, a company like Wealth of Marketing steps in and, and automates it for you and builds it the right way.

So website's real important from a digital marketing perspective. You know, then, you know, and again, the most important thing we do for our clients is SEO as well. Yeah. You know you know, you gotta be found on Google. You know, who, who are we listening to this or watching this? guarantee you by the time you've already watched this, you've Googled today 6, 8, 10 things that you look for already.

All right? Right. Somebody's looking for you, guaranteed today. Are they finding you? Were they finding your competition?

Jill Allen: Yeah. Well, and I think, you know, Dean, I think, you know, for a lot of times for my clients, even just understanding what SEO is, you know, that search engine optimization and, and how do we, you know, how important that is to work that in, not only to what's going on on the front side of your website, but the backside of your website and then how does that key into the marketing that you're doing as well.

And I'm sure you can speak to that, you know a little bit more as well. But you know, It really, you know, really compounds, I think, in everything that we're doing to make sure that, you know, from, like you just said, you know, the way we set up our website to the platforms that we're on to the, the, you know, the, the way that we're going to come across.

You know, in our social personas, you know, what, you know, are, are we gonna be the educational doctor on TikTok or the goofy one, or are we going to, you know, do this, this, or that? But, you know, it's, it's all still though part of your brand. Right, right. And, you know, and making sure that your brand isn't conflicted either.

And I know that, that, that is something that I see. That a lot of times working with companies like, like yours, you know, you really kind of help keep all of that, you know, contained so that we don't get too often. I, I, I find a lot of times when we have team members, if they don't understand the vision or wh or you know, what that you know, that that brand is supposed to be and how all these pieces, all of a sudden, We start to see these, you know, kind of sidetracks and it's like, oh, that didn't quite fit, or, oh, that doesn't quite work.

And I'm sure you can kind of talk to that. But I, I think you would agree. It's, it's really important, you know, that we're, you know, really kind of paying attention to all aspects of that digital marketing. Footprint. You're right,

Dean Steinman: you're right. And, you know, and the staff members never gonna admit that, oh, sorry, doc didn't answer the phone today.

Or, or, you know, but we track every phone call and we listen to it to make sure that there's, and I can't tell you that, you know, how many people do not answer their phone during, even during business hours. Yeah. You know, if, if after two rings, three rings, somebody's hanging up. You know, if they still wanna call you.

Cause most people don't even wanna pick up the phone

Jill Allen: anymore. No, I mean that's, I think that's an important thing. I mean, we've got, you know, studies that show that most people don't wanna, don't wanna talk to you. They want exactly what you're saying. They wanna be able to log on, make an appointment, log on, find out what they need to know, log on, get what they need and.

They, they just really, really don't want to you know ma make a phone call. And then I think what's even funnier is, I mean, like, when was the last time you actually listened to a message that somebody left you ? Right. It's almost bad form now to leave a message, you know? Right.

Dean Steinman: Responds back to it.

You know, I, I, I never checked my voicemails, you know, . No, I mean, I, you know, If somebody wants you, they'll text you or reach out to you immediately there. Yes. You know, and then all of a sudden you have, you know, check your voicemail, you have 87 unre messages there, you know, but you gotta make sure that you're on it.

So you have to make it, you know, adapt guys. And you have to have the right process in place in order to, to do so. Because you know, if somebody is filling out a form, Again, you have to, if, if you don't have the right team member to respond back to that form immediately, request more information, they're gone.

Yeah. You know, so it has to be, you have to be up on, on step With that there. Hello, everybody in Podcast Land. Just wanted to remind you to make sure to head on over to awful marketing.com/dream team to get your copy of this episode's free worksheet, the ultimate digital marketing checklist for a winning.

This checklist, which is over a hundred items long, breaks down each aspect of digital marketing and what we'd author marketing recommend you to do to ensure that you have a winning digital marketing strategy. Again, get your copy of this incredible checklist over@authormarketing.com slash dream team before you talk about social proof and social media has changed a.

A lot over the last couple of years. You know, it used to be that if you know, you put something up on Facebook and no, who's on Facebook anyway now, , you know, you know, people would see it. Not anymore. You know, and practices don't understand the, the, the process. When it comes to digital marketing and social media if somebody's most, probably the, if you've got 500, 600,000 people following you on, on Instagram, Facebook, they're already patients.

So you, you know, and the odds of somebody needing braces again. It's pretty limited, so you have to understand that you're talking to the same audience over and over and over again. So the information you put out there has to talk to whoever's seeing it. So social media doesn't move the needle correctly unless you know what you're doing.

Yes. And getting your patients. To tell the world how great, well, that's what social media is. It's social. You telling that your peop same people over and over and over again, you know, time, you know, come in for a consultation, but they already are coming in for a consultation. But if you tell your, if your patients are telling their friends how great you are at.

And the schedule a consultation, that's how you get out there. So your social media has to, has to have a real strategy involved and you have to get your patients to help spread your word and let them be posting for you, and then giving you the content. That's the I, you know, everybody heard the word U G C or user generated content.

That's exactly what it is. It's giving your patients the ability. To say how great you are telling Yes. Their world. Yep. Yeah. You know, think about it, if you're in a community, you know, and you've got, you know, 20, 30,000 people in your town or area and you've got a busy practice, a thousand active patients, well you got a thousand moms, you know, who potentially could tell all their friends about it.

And that's how you build this practice up and how get, get the name out there by just reaching out to the same moms over and over. You're not gonna move the needle at all. Right. Right. And

Jill Allen: yeah, for sure.

Dean Steinman: I think you have to have a, a marketing and advertising strategy behind it in a budget. You have to spend money, you know, you know, you get incredible return on investment from, from marketing.

You know, I'm sure you, you know, you know, you know how important it is. Yeah. You know Putting money into marketing is like buying Tesla on the, you know, at 10 cents. You know, , you know, it's, you get a huge return if you do it correctly. But you have to invest. You, you know, you can't spend, you know, I've got a client, you know, and I see, but a very busy metropolitan area.

And we're not getting any calls. Budget is five. It's $500. You can't spend $500 to reach 5 million people. You have to have a real budget involved and, and understand the value of it. Other. , don't, you know, don't even bother. You're throwing that money out out the window there. Yeah. So it was important to have a real budget involved and have the right paid ad strategy to advertise on Instagram and Facebook and TikTok, and advertise on Google and retarget people as a whole external advertising and marketing strategy that needs to be implemented correctly.

And then your staff has to learn, know what to do from. Right. And that's

Jill Allen: important. Yeah. And I think, you know, that's, I, I, for me, when I'm working with a lot of my, you know, younger docs, you know, younger practices, you know, newer practices, that, that's a hard thing because we're already struggling with money, you know, as far as, you know, where our budget lands mm-hmm.

And so, you know, I would say we definitely work a little bit more in that DIY market. Right. Yeah. And I know you guys have, are, you know, part of this is. You know, you're willing to help and give the tips and you know, for the docs that may not be, you know, ready to do those big budgets yet. But can you kind of talk to that a little bit?

Because I know that there are some docs that are like, yeah, you know, Dean, I hear you. I'd love to be able to spend two or three or $4,000 a month in marketing, but. You know, Jill's telling me I've only got 1200 or I've only got, you know, that, you know, so, so if I've, I've, if I've gotta start small you know, how do I do it?

And if I have to have a team member that, you know, maybe, you know, maybe we're doing a hybrid approach or something where we're. We're, we're using a marketing team, but yet I still gotta have a team member that can help. Can you kind of talk to that a little bit? Because I know, I know that's something that, that I talk to my doctors about all the time and how do we, you know, we would all love to have that really, really big budget, but, You know, but, but we can't sometimes, you know, we, we, we are, we are baby newbie startups or we're, you know, I mean, we, you know, we're, we're, we're just, we're, we're just getting, you know, getting going.

Our, you know, our steps are just barely being taken in that first year. You,

Dean Steinman: you gotta have money to make money. You gotta invest money to make it al always. You have to have some sort of strategy and, and if you've got X dollars available, All right. And you can, you could spend $20,000 on a great mural or, and or water fountain or put $20,000 into marketing and advertis.

Put it into the advertising and marketing and then let the money come in and put it back into that, you know, when you're building out a new practice, you know, and if you can, you know, cut back a little bit on these great bells and whistles, you know, and you know, you, instead of spending 150,000 to build out, spend the spend 120,000 and have put money, put us aside for it.

There's no shortcuts there. You're, you're in a, such a competitive market now. You know, there are some basics that you need to do. You have to have a great website, as I mentioned, you have to have an SEO strategy in place. Yeah, okay. You've gotta have an internal marketing strategy in place and know. Be trained and at your staff has to know how to ask people in the, you know, especially patients, how to become salespeople for you and how to get them involved.

If you don't do get them involved, you, you're not gonna do it. And that's where a staff comes in. So there aren't baby steps involved, but in order to really get to the level you want, you have no choice but put money into, into the practice. You have to, and, and, but it's not that d. To get the return on it.

Yeah, that's the thing. You, you have, you, you're selling a pretty high ticket item. You know, if somebody's coming in for, for, for braces, Invisalign, they're spending five, six, $7,000. Okay. And, you know, and after being around the block and hearing some, you know, People speak, you know, as far as you know, ROI and, and, and, and cost.

There's a pretty hefty margin available too. You know, if you do it right, if you do it the right way. So you have to put and reinvest money back into the practice. Absolutely. If there's a way you could, you could come out with a little, little bit of a extra budget. Any time you can put a little bit extra into it, $500, a thousand dollars a month, that will come back, you know, in, in, you know, in spades.

3, 4, 5. Plus on it there. But you gotta do it. Now think about it. If you spend $5,000 on advertising, okay, and you get on a conservative level, five new patients, , okay? Mm-hmm. . Well, you spend 5,000, you're bringing back 30,000. It's a 600% return on, on investment, right? You know, then you put spend a little bit more.

I spend a little bit more, actually, you're not getting it all right away, but it certainly builds up, right? So you have to, you know, you don't need to jump in and start spending $10,000 a month. If you're in a very competitive market and you're a mature practice, you're gonna have to, if you really wanna, you know, open up multiple prac, multiple locations, you're have to spend that kind of.

But it's not even close to, you know, gonna be able to break the bank cuz you will get the return on it. You know, it, there's not one practice we work with that does not get a return investment with the right marketing strategy.

Jill Allen: Right. And I think, you know, you made a point earlier, and I think this is a real takeaway for me though, is, and you know, this is something I'm working with all the time with my my teams is it is about systems though.

So if we're. If we're going to put our money in, whether we're a large practice that's, you know, going all in or a smaller practice, it's about systems, right? And if our teams don't know what to do with those leads, if our teams don't know the appropriate you know, kind of window and don't really have an understanding of.

How important each one of those leads are to our practice, then it, we kind of fall flat. Right. And I, and I, I can speak to this, having been in hundreds of orthodontic offices working across the United States, that, and one of the things that. I think team members can get really into, as we get really funneled into this like, tunnel vision of doing the job that we're, that's in front of us and you know, so going in, oh, I just got a lead in my inbox.

I need to respond to somebody. Doesn't seem as important as maybe putting in, you know, The paperwork that I need to remember to get into, into the chart or, you know, this, that, or the other. And, and I think that's the hard part is everything is important, but we have to remember, especially with our marketing, we've got such a small window to capture those, those patients.

And so I, I think, I think you would, you know, like I was saying, you know, I, I think you made such a good point and. It comes back to the systems, right? And the training that we've got for our employees. Because you know docs, you guys can shell out all the money you want. But you can't do everything. You, you can't be superman, superwomen of your practice.

And if your team members don't understand the importance that that patient that's coming in through email, through text, that just scheduled an appointment as is, as important as the patient that's standing in front of you. And so, you know, let's, let's talk a little bit about, you know, how do, how do you guys kind of help?

With that as well, like helping team members understand that, or what systems do you guys, you know, you know, maybe give, give teams that you think are good, you know, good, good things to think about.

Dean Steinman: Now we try to automate things as much as possible. Mm-hmm. , you know, I hate to say this, but the biggest hole in every practice is the staff.

Okay. Cause they're just busy, they own, so they have to automate things and you know, and that's why some things like Instacart are a great example cuz if you want to go to Instacart or you know, a fresh direct and you wanna order food, you don't call them up and say, do you have bananas and Cheerios or milk or, you know, or, or fill out a form.

You just add it to your cart and do it now. And same thing with the, with the restaurant. You need to be. Automate your process and let people be able to do what you want. Let them schedule. Cuz if the average person is, is, is reaching out to four practices. Mm-hmm. , that's, we're looking for your services for Yeah.

The first one who gets in touch with, with, with a pa, with a patient. The has a 85% chance of getting. Okay. Huge. Okay. So you need to be the first person to touch them and to communicate with them. They're touching you. Now the thing is you gotta touch them. Yep. Right away. Immediately. And that's where the process to be put into place is.

You have to have an automated system where people can, can book the appointment, follow ups, done automatically. You know, reminders are done automatically. You have to have a a, a scheduling. Booking slash CRM process in place that will be done. And then you have to be trained the the right way to, to, to do it.

You know, you don't have to worry about, you know, patient. These people who are coming in are not patients yet, so don't worry about paperwork and all this and getting them into your system cuz they don't need to get into your, into your PM s because they're not patients yet. You have to think, you have to realize that Yes.

That once they stop filling out paperwork and then you start doing scans, well then they go into, into it. But until. Don't worry about it, don't stress. Just go with the flow and be able, and just let people book it when they can and start implementing like programs, like virtual consultations, like, like, you know, we've mentioned like things like Smile Snap or you know, or grant or things along that lines where people can, or dental monitoring where things are automated.

Yes. And you have everything moving, you know, the, the right way where. Use tech using technology. Yes. And that is, you know, the key there. Then when people are in the office, that's where the staff comes in. And what are you doing when you have a, you have a captive audience for 10, 15 minutes every time somebody's there.

What are you asking them to do? If you don't ask, you don't get. Yeah. So are you get, are you asking for a review? If you don't ask for one, you don't get one. If you are asking for a referral, if you don't ask, you're not gonna get, are you asking them to, you know, to tag you on social media and take a video and, and and, and, you know, post it and tell their friends how great it is if they, and give you the content if you don't.

You're not gonna get. And by having that in place and teaching the staff how to do it, okay is the game changer, you know, practice, say, well, I don't have the time to do, put the post on Instagram or this or that. What, you know, let's, let's do this. Let's count one. 2, 3, 4, 5, 6, 7, 8, 9, 10. That's how long it takes to take a picture with a patient and post it.

Yes. You're telling me your staff doesn't have 10 seconds a week? Once a week. That's all we're asking for. Not every day or every hour. Once a week we'll be a difference maker. Okay, so there's, that's no excuse that there's no time for it, or we're too busy, you know? But you have to have that as, as you said, Jill, as part of your system.

Yeah. You have to have that. And I, and I think it's as part of your knee jerk reaction, you have to ask. If you don't, you, you're not gonna, you're not gonna get it.

Jill Allen: Yeah. And it, and it is a system, you know, and I think that that's the important thing is we'd love to just think everything just comes organically.

Like, like, you know, maybe when we're out and we're just personally snapping things and doing things and putting it out there mm-hmm. , but when it's an office, There are systems in place, like something as simple as, do we have a team you know, cell phone that we use, that everybody uses. So when they're ready to snap a picture, it isn't, oh, Jenny, go grab your personal phone, or, oh, dot, go grab your personal phone.

Or, oh, you know, and oh, now we gotta upload it, and now we gotta da da da da da. And who's, who's connected to the social site and this, that, and the other. I mean, gosh, how simple is it to just have a dedicated. Phone that we're using to snap our picture that's already connected to our social sites, right?

Mm-hmm. , right? And we, we kind of know what our wording is, what we want, boom, boom, boom. Like you said, it literally takes seconds. If we have our systems in place, if we've thought ahead of time to say, Hey, how do I take away all obstacles to getting content? Online, how do I take away all obstacles for getting people to push my brand to, you know, to share my content with their friends, with their family, to, you know, do that.

And I, you know, it's crazy. But it's systems, it's systems, it's systems, all the way down to the very, very basics of how do we get that picture.

Dean Steinman: It is. And then you have to know how, you know, that's where, you know, a consultant comes in and you have to know how, what's trending and how to take a picture.

Yeah. And which way to hold the camera. Do you hold it this way or do you hold it that way? Well, how do you do the lighting? What's behind it? Where do you take the picture? You know, how, where, where does a, when do you post it? You know, what gives people reason to think about it? Why? Anybody follow an orthodontist on Instagram, on Facebook?

You gotta, you have to have a reason to do so. So the post stuff you put up has to be a two-way street. Yeah. So you have to know what to post versus just posting for the sake of posting purposes there. Then you put it up on Instagram. Do you put it up on reels? Do you put it up on stories? You put it up on TikTok, you know, where do you do with it?

You know that where, that's where you need to have a system in place and work with the right company to do it. But again, that's where your staff, you have a point person there to do. And then you need somebody, you know, like an author marketing or you know, or a cons consultant to walk you through the strategies and be there to hold your hand and give you the right tools and the right consultation to do the right thing.

Cuz you got one chance to make a first impression and yeah, do it wrong. You're gone,

Jill Allen: you know? Yeah, for sure. And I, you know I, I heard, you know, something really. From Ben Winters, who's a big TikTok. Everybody knows, you know, the Ben test, but one of the things that he was saying at our last conference was, you know, he said, you know, not everybody's gonna be the same, but you just need to be authentic.

You know, you just need to figure out what your lane is and be authentic with whatever that is. So not everybody. You know, I, I, I, I think too, you know, doctors, there seems to be a lot of pressure to be like the so-and-so or like this or like that, and really there's some authenticity that's, that comes along with this too, in figuring out.

What it is that you're going to do and how you're going to do it, and making it your personal brand, your personal you know, what a messaging that that, that you're getting out there. And then, you know, Dean, I know that you know this then just works into everything else because then it just, You know, it, it all, it all comes together perfect.

And, and it, it, it looks very cohesive.

Dean Steinman: Right. You know, so there's a, a strategy in place, guys. You have to have it in place. You know, you have to have a system, you have to have the right program. You have to have the right person to guide you. Okay? Yeah. And that's super important to do. So. Joe, we're gonna have to cut it here, so, you know.

Yeah, no problem. This is you know, so again, guys, this is part three of the three part series. Please, in order to get all our checklists and, and, and paperwork and great cheat sheets please visit the, the link at you know, author marketing.com/dream team and you'll be able to really build things up.

If you have any questions, please reach out. To us, reach out to Jill. Jill is amazing. She can walk you through all the strategies of building your, your systems in. Because if you don't have the right as mentioned, the right team, the how to, you know, building the right strategy, you're go, you're gone.

You know, and as a, you know, anybody just follow me on social knows I'm, Big, you know, sports fan, go j e t s, , you know, and if they don't have the right strategy in place and the right draft team, you know, they're not gonna win. And this year we're gonna win . So same thing, you know, with your team, if you don't have the right strategy in place, and know how to draft the right team and create the right strategy and straight, create the right culture, and then have the right, you know, X's and O's.

You're not gonna get there. So that's real important. So Jill, again, once again, if somebody wants to get in touch with you, what's the best way for them to do so?

Jill Allen: Yeah, so the best way is to reach out through my website@www.practiceresults.com and just click on the talk to Jill link and they can set up a a, a zoom meeting with me and I would be just happy, happy to chit chat, find out where you're at, find out what you.

Dean Steinman: Excellent. And again, thank you so much, Jill. This was great. Absolutely. Stay tuned. Guys. We're gonna, you know, do this again with Jill. She's full of great information, full of great resources, and, and, and look at that. Pretty smile. I love looking at that. So again, thanks so much Jill. This was a lot of fun.

I really appreciate it. Everybody out in podcast Land. Thanks so much for listening. We'd love hearing your feedback. Thanks for for subscribing to our channel for listening to our stuff. And. You know, you never know what's gonna come down the pike, so keep on smiling. Yeah. All right, everybody, be, be safe.

Thanks, Jill. See you

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