What is the impact Ortho Marketing, specifically SEO, has on your orthodontic practice? Although many are unfamiliar with SEO, those three letters can make or break any practice today. SEO, which stands for search engine optimization, is crucial in determining the online visibility and success of orthodontic practices. Let’s take a closer look at what it means for orthodontists.
Through a wide variety of often tedious but essential SEO practices, your business is optimized to stand out from the crowd on search engines like Google. Google received about 90% of the search engine market share in 2020.
With SEO techniques, your website will get more views, translating to more new patients. Without it, the same people will likely seek help elsewhere. It’s that simple.
Fortunately, you don’t have to do it all on your own with help from the SEO pros at Ortho Marketing. Notably, the return on investment can be incredible, more than ten times your investment in one year.
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You Have Two Seconds to Catch Their Eye
Implementing SEO strategies into your website means people searching online will see you first. Online, it’s like placing your business at the top of a massive haystack of alternatives.
Then, you may only have seconds before they move on. Today, 47 percent of consumers expect a page to load in two seconds or less! If it takes longer than that, people will leave, and your site won’t rank as highly in Google.
It’s that competitive today, making SEO and a high-speed professional website essential.
Electronic Word of Mouth
Years ago, patients found doctors through word-of-mouth referrals. Today, more people choose “electronic word of mouth” by searching online. In seconds, they will pick the business that ranks on Google. Then, they will judge whether they like what they see in a few more seconds.
Essentially, your online presence tells viewers if your business is professional, reliable, and worthy of consideration. Their online experience corresponds to their confidence in you as a medical professional.
Just the Facts – and Fast
In a few minutes, searchers will look for the needed facts.
- Do you provide the care they need?
- Are you close enough to their home or office?
- Does your website load quickly, and is it organized and attractive?
- Is your team qualified, trustworthy, professional, and friendly?
- Will you provide the highest quality care and the latest technologies?
- What are patients saying about you, and what results can they expect?
As you can see, that’s a lot of critical information that people get in a short amount of time. With SEO, you can be sure people find you and get the facts and a favorable impression. Only then will they choose your practice over the competition.
See more about SEO from Ortho Marketing President Dean Steinman:
Choose the Right Keywords
With SEO, it’s necessary to choose the right keywords. The best keywords are those your patients will type into a search engine. Thus, one must get into the mindset of a potential patient. What are they looking for, and how would they describe it? What abbreviations or lingo might they use in their search? How will they phrase a question?
Then, SEO keywords can help set your practice apart, providing the relevant information they seek. Keywords provide concise practice descriptions, business categories, and words specific to your local location. For example, you can focus on nearby towns and cities, featuring those keywords on your website pages, URLs, and images. Therefore, people near you will find your website and connected social media pages while traveling through the area. This strategy is vital in effective website development for orthodontists.
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Omni Channel Marketing
With SEO techniques, you stand out and convey what makes your business unique and attractive. Then, a professional website ensures you give the right impression. However, that’s not enough. Dental professionals must also implement social media for orthodontist practice presences, SEO-optimized blogs, and numerous online directories.
For example, sites like Healthgrades, Yelp, Bing, WebMD, and Vitals will convey important information about your practice. Each site requires your attention with accurate, helpful information. Therefore, you must claim ownership and optimize these online profiles.
With an up-to-date blog, you can provide valuable information and establish your practice as the go-to expert for guidance. Also, blogs and social media let patients get to know your team more personally and casually. Consequently, it provides a great way to connect with timely, helpful content.
Everywhere your business is found online, it’s necessary to keep branding consistent and current. Plus, it’s another opportunity to provide contact information, business descriptions, business hours, a website link, and up-to-date contact information.
More on Omni Channel Marketing from Dean Steinman:
Choose the Orthodontic SEO Experts
Over 20 years, Ortho Marketing has refined SEO practices to help dental professionals stand out online. Notably, it takes ongoing daily work that is often tedious and time-consuming. However, dental professionals and their teams want to focus on their patients, not SEO marketing.
Don’t try to do it all alone. Ortho Marketing knows the impact SEO has on your orthodontic practice. Get a free marketing consultation and take your online presence to the next level. Then, focus on what you love most, helping your patients get beautiful, healthy smiles!
Our U.S.-based experts are internationally sought after, with two decades of experience helping orthodontists connect with more patients.
Click here to schedule your free marketing consultation. Or, call us anytime at 914.788.1555.
