Back in 2011, Damon Braces published a press release stating that Soul Surfer Bethany Hamilton would be endorsing Damon Braces to promote “fast, comfortable orthodontic treatment”. The sub-sequential campaign as a result of the endorsement has done really well for Damon Braces, not only relating kids and teens to a celebrity, but a celebrity who has the “just like me” factor that is crucial to trustworthiness.
Recently, Damon Braces took another big leap in this campaign by releasing their Bethany Hamilton Damon Smile Emoji Keyboard. The entire campaign has focused on “embracing your uniqueness”. The idea behind the downloadable emoji keyboard is to provide a nifty tool to help Damon Braces wearers present themselves accurately (especially kids and teens on social media). The keyboard is pretty cool. It features several commonly used smiley emojis, but with braces on the teeth. It also has several Bethany Hamilton-themed emojis, saying fun, braces-related versions of colloquial phrases like “keep calm and smile on”.
HOW CAN YOU USE IT FOR YOUR PRACTICE?
Unique social media tools like this are a cool way to interact with your patients, and our team at Ortho Marketing has a couple fun tips to help you do just that.
Since you’re already developing an active social media marketing presence (you are doing this, right?), we think the Bethany Hamilton Damon Smile Emoji Keyboard is a great way to enhance it. You can use it in your own social media posts on Facebook, Twitter, Instagram, etc. to craft even more customized posts tailored to your patients. Post something that initiates engagement like, “Like ‘Fake Person’s’ new smile? Comment with a Damon Smile emoji!”
Using the new keyboard can be a great way to promote your practice and get people involved through their own social media accounts, as well. Show your patients how to download the app on their phones, either while in the office or maybe with a fun email blast. Then, you could try offering promotions like “Want to win a gift card to ‘Fake Restaurant’? Tag our practice in a tweet about your treatment, and include a Damon Smile emoji!” It’ll help people feel more represented in the world of social media with emojis that look like them, but it’ll also get people talking about your practice.
GET KIDS AND TEENS EXCITED ABOUT BRACES
As we all know, many kids and teens have a perpetual self-consciousness about wearing braces. We think incorporating these emojis into social media engagement opportunities are a great way to not only promote your practice, but also to get more people excited about braces.
For more tips on social media marketing and how to use social media for your practice, don’t hesitate to contact Ortho Marketing today!
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
