3 Things Your Practice’s Website Needs to be Successful

3 Things Your Practice's Website Needs to be Successful

In this post, we’ll examine 3 things your practice’s website needs to be successful. As you’ll see, these things require understanding your audience, which is always essential for any marketing campaign.

First, to keep viewers’ eyes on the page and engage them, your website needs to give them what they want immediately. In the realm of Ortho Marketing, people scan through a sea of online information, focusing on extracting the answers they need without wasting time.

However, they also want to get a sense of the real you and what makes your practice different. Why should a prospective patient choose you over a competitor? What makes you unique, and how can you provide better service and care?

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1. Make Your Content Personal

When someone is considering dental care, they want to see YOU. Thus, the “About” page of your website is what they will probably look at first. Therefore, this page is a great opportunity to connect with your audience.

An “About” page should always have quality photos of you and your team. Along with each picture, a short bio will help viewers get to know who you are. As they learn more, they’ll begin to get an idea of who they’ll interact with if they choose to visit. First, they’ll consider if your business looks like one they can trust for important health care.

Along with an About page, your website can convey something personal in many other ways. For example, your testimonials page and a gallery of patient results can be great ways to showcase engaging personal content. Plus, social media and a blog are perfect channels for unique content with a human touch. These posts can drive traffic to your website.

For more tips, see our recent blog, “3 Key Social Media Posts Your Patients Should See.”

 

2. Prominent Call to Action

As you can see on this page, calls to action help viewers navigate and encourage them to take action. For example, if your goal is for viewers to sign up for a consultation, make it as easy as possible. By placing a button at the top, middle, and end of a page, they can easily see how to take action. Importantly, no matter where their eyes are on the page, they can quickly respond.

For another example, more orthodontists are offering virtual consultations. To help new patients discover this new option, we suggest a prominent button and pop-up screen on each website page.

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3. Mobile-Friendly Web Pages

Today, over half of all Google search visits (61%) take place on a mobile device, not a computer. Therefore, your website must be mobile-friendly and change size and format for devices of any size. If your website doesn’t look right on someone’s smartphone, they will look elsewhere in seconds.

Today, successful dental professionals require a beautifully designed, responsive, results-driven website. Without it, your competition has an edge, and prospective patients may not find you.

Ortho Marketing makes it easy to create a mobile-friendly, responsive website. Our custom-built orthodontic websites are designed using decades of experience and the latest technology. Then, we optimize the site to ensure your business rises to the top when people search online.

We hope these “3 things your practice’s website needs to be successful” will help you improve your website’s performance. Ortho Marketing is here to help you with all aspects of marketing your orthodontic or dental practice. For a free consultation, call us anytime at 914.788.1555.

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