In this post, we’ll look at 3 things your practice’s website needs to be successful. As you’ll see, these things require understanding your audience, always essential for any marketing campaign.
First, to keep eyes on the page and engaged, your website needs to give viewers what they want immediately. Today, people scan quickly through a sea of online information, focusing on extracting the answers they need without wasting time.
However, they also want to get a sense of the real you and what makes your practice different. Why should a prospective patient choose you over a competitor? What makes you unique, and how can you provide better service and care?
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1. Make Your Content Personal
When someone considering dental care, they want to see YOU. Thus, the “About” page of your website is what they will probably look at first. Therefore, this page is a great opportunity to connect with your audience.
Always, an “About” page should have quality photos of you and your team. Along with each picture, a short bio will help viewers get to know who you are. As they learn more, they’ll begin to get an idea of who they’ll interact with if they choose to visit. First, they’ll consider if your business looks like one they can trust for important health care.
Along with an About page, your website can convey something personal in many other ways. For example, your testimonials page and a gallery of patient results can be a great way to showcase engaging personal content. Plus, social media and a blog are perfect channels for unique contentwith a human touch. And, these posts can drive traffic to your website.
For more tips, see our recent blog,“3 Key Social Media Posts Your Patients Should See.”
2. Prominent Call to Actions
As you can see on this page, calls to action help viewers navigate and encourages them to take action. For example, if your goal is for viewers to sign up for a consultation, make it as easy as possible. By placing a button at the top, middle, and end of a page, they can easily see how to take action. Importantly, no matter where their eyes are on the page, they can quickly respond.
For another example, more orthodontists are offering virtual consultations. To help new patients discover this new option, we suggest a prominent button and pop-up screen on each website page.
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3. Mobile-Friendly Web Pages
Today, over half of allGoogle search visits (61%) take place on a mobile device, not a computer. Therefore, your website must be mobile-friendly, changing size, and format for devices of any size. If your website doesn’t look right on someone’s smartphone, they will look elsewhere in seconds.
Today, successful dental professionals require a beautifully designed, responsive, results-driven website. Without it, your competition has an edge, and prospective patients may not find you.
To get a mobile-friendly responsive website, Ortho Marketing makes it easy. Our custom-built orthodontic websites are designed using decades of experience and the latest technology. Then, weoptimize the site to ensure your business rises to the top when people search online.
We hope these “3 things your practice’s website needs to be successful” will help you improve your website’s performance. Ortho Marketing is here to help you with all aspects of marketing your orthodontic or dental practice. For a free consultation, call us anytime at914.788.1555.
