1.) Share news related to your practice and industry. For example, you could make a post about a new state of the art x-ray machine that your practice just purchased. Make sure that your posts always pertain to your industry, or else it will appear you are posting just whatever is of interest to you.
2.) Share videos/podcasts of you and your practice. Create interesting and informative videos that demonstrate you truly care for your practice, the dental industry, and most of all your patients.
3.) Graphs/Infographics. Share interesting charts or graphs that display information your consumers would truly care about.
4.) Share YOU! Make sure you integrate a little bit of humor and personal anecdotes into your posts. Add some humorous cartoons or pictures about dental work, and your customers will enjoy it.