Yes, social media and website marketing are growing, but email marketing remains a very productive way to market your practice directly to current and potential patients. The vast majority of people check their emails fairly frequently on both mobile and stationary devices. Regardless of what service you use to send your marketing emails, you can make use of this outstanding marketing opportunity by following a few simple rules.
4 WAYS TO ENSURE CURRENT AND POTENTIAL PATIENTS OPEN YOUR EMAILS
- Include a direct, enticing subject line to the emails.
- The subject line should be easy to read and understand, and always encourage recipients to read further.
- Personalize when you can.
- People don’t like to feel like their just a number in a pile of emails you sent out. Personalize individual messages when possible to show current and future patients you’re invested in them.
- Send emails on a consistent basis at reasonable times.
- 9AM or 4-5PM are great time to send emails because individuals will generally have some level of down time at these hours. Generally, Mondays and Tuesdays are the days when email inboxes are flooded with content, and you don’t want yours to get looked over in the mass of emails. So try sending yours on other weekdays or even a Saturday. It doesn’t hurt to experiment to see what works for your individual patients.
- Every email must have incentive and motivation.
- Send your reader something they are looking for or would like to hear about. Try to provide promotions, like a percent off or a free e-book.
Our team at Ortho Marketing is confident about these tips to increase the amount of emails being opened by your current and potential patients. If you have any questions about email marketing, don’t hesitate to contact Ortho Marketing at: (914)788-1555.
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to email marketing, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
