DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

Tips for Better Social Media Marketing For Your Orthodontic Practice

Social media marketing involves several innovative marketing techniques to bring your goods and services to the consumer but there are also several other ways to bolster your marketing efforts.

HERE A FEW TIPS TO HELP GUIDE YOUR SOCIAL MEDIA MARKETING PROCESS:

  • Ask questions to your audience and identify who they really are. Get to know your target market. As a orthodontist on social media you should always be able to express who your target market is and what they want.
  • Give other industry experts recognition and support. After possibly reading one of their blog post’s share it and praise their work. These experts would then become far more likely to share your work on their much larger, better connected accounts.
  • Don’t be afraid to use paid advertising. It works. Promoted tweets on Twitter are guaranteed to make your information reach a wider audience. It’s just simple probability that with a greater audience you are more likely to have better use of that marketing.
  • Tag people who are involved with your content. You can give thanks to people who shared by tagging them in each articles post. If another individual aided in the production of a post or blog, add them too. It’s nice to develop a sense of social community where people praise each other for the work they produce.
    • However, remember to be aware of HIPAA regulations when it comes to your patients; you don’t want to violate any confidentiality of yours patients so you can post something on social media.

For more information or to get started working with us, contact Ortho Marketing at (914)788-1555.


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

RELATED POSTS