Social media provides a unique interface for businesses and practices to interact with patients on a very direct basis. All good practices should try to capitalize on this ability by engaging their patients directly. So, how do you gain new patients over social media?
1. Reach out to existing customers directly, and turn them into brand advocates. Find certain individuals who appear particularly active or interested on your social media page. Contact these individuals and transform them into a mobile sales force. Once a consumer has noticed you reaching out to them, they will greatly appreciate the customer service and likely share their experience with others.
2. Publicly address specific concerns from unhappy or dissatisfied customers. When other customers see that you are being a proactive owner and addressing your clients specific concerns or problems they will think more highly of your business and services. Show your social media followers that you truly care about the overall experience with your business.
3. Prepare strong content to draw consumers to your social media page. If you have something consumers are eager to read, they will come. Its just an example of simple probability, the more people who visit your social media pages will result in more people knowing about your practice and ultimately becoming patients.
For more information on bringing your practice to the next level through social media marketing, contact Ortho Marketing Pros today at (914)788-1555.
