It’s no secret that the demand for visual media in content marketing is going through the roof. Patients are hungry for as much visual content as they can get their eyes on. In the effort to supplement this demand, virtual reality has become a trending marketing tool. But can VR devices be successfully implemented into marketing techniques for your practice? We definitely think so, and here’s why:
THE PROS OF VIRTUAL REALITY
- It’s Immersive: Practices often have trouble keeping their potential patients’ undivided attention, especially with all the digital distractions available these days. A VR device completely immerses your prospective patient into whatever visual you choose to display. No distractions, just your quality orthodontic services
- Get Emotional: The intensity of a VR experience is even greater than the traditional photos and videos easily found by searchers. This generates strong emotions, which is crucial for establishing a connection between you and the patient. Since orthodontia is such an intimate field, with you and your staff being in close proximity to patients all the time, a potential patient needs to trust you before signing on the dotted line. An emotional experience like that of a VR device can drive that trust.
- New and Exciting: VR is still early in the stages of popularity. If your practice offers a VR device to help experience your services, it will give you a huge leg up on the competition.
- Help Them See What You See: We know that for orthodontists, just a quick look at a patients’ teeth is enough for you to envision what their future smile will look and feel like. But it’s not so for your patients. Having a VR experience available in a consultation with the patient can help them vividly see the potential that you see as a professional in the field, and it might be just what they need to get them excited about treatment with your practice.
LOVE THE IDEA, BUT CAN’T DO IT NOW?
We understand, it’s tough to invest in something so early in the game. A simpler way to get a similar impact is to offer 360 degree visual effects on your website. Prospective patients value an opportunity to visualize your practice environment before taking the time to visit.
Anything that helps your potential patients envision a pleasing experience with your team helps establish an emotional connection. Our web design team is great at incorporating virtual tours and events into your website if you’re not ready for VR yet.
For more tips on how to market your practice, info on virtual tours, or to schedule a complimentary consultation, don’t wait to contact our team at Ortho Marketing today!
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
