In this post, we’ll look at 3 reasons why your practice isn’t attracting patients. Of course, it’s disappointing when your business isn’t attracting new patients even though you provide top-quality care and service.
To provide the best service, you must devote the vast majority of your time and effort to your existing patients. Daily, you are helping each patient improve their health and work toward a perfect smile. From there, there’s little time left to consider marketing.
Quite often, your current patients spread the word about your services and help your business grow. Notably, by asking them for referrals, you can reach more new patients. However, today you must do more or you risk getting lost in the crowd.
Referrals Have Changed
Without a marketing strategy in place, your competitors will get an edge. Importantly, today’s new patients will begin looking for services online, doing a quick Google search, reading reviews, looking at social media, and scanning online testimonials. Thus, referrals are now easily found on social media with a few clicks on an internet browser.
In seconds, a look at a company’s website speaks volumes. Is this business current, up-to-date, and competitive? Just scan their website, and you can see. So, the first impressions of your business are made in seconds.
Will those new patients choose you? Or, will they quickly be turned off and seek help elsewhere?
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Top 3 Reasons Why Your Practice Isn’t Attracting Patients
By now, you may have already guessed our top 3 reasons why your practice isn’t attracting patients.
1. Your Website Looks Outdated
Are you serious about providing the best care to your patients? Then, you must have a modern, attractive website that tells your patients so. If your website looks amateurish, looks cluttered, or sends the wrong message, most people will look elsewhere in seconds. And, that gives your competitors a big edge.
How do you create the best modern website? Ask the experts at Ortho Marketing, who have refined the best ways to present dental professional on the web for decades.
Click here for a FREE marketing consultation
2. No Social Media Presence
When you devote so much time and hard work to your patients, a social media strategy often gets pushed to the side. However, three billion people are using social media like Facebook and Instagram each month. As many as 1.73 billion people use Facebook daily, an increase of 11 percent over last year. After Google and YouTube, Facebook is the third-most visited website.
Clearly, you can reach many more new patients through social media. As with your website, they will check your social media to verify your business is current and reputable. In seconds, they can scan for testimonials and through your pictures. If they like what they see, they will remember it. Plus, your current patients will share your content, a substitute for word-of-mouth referrals.
Get a Free Consultation at Ortho Marketing to see how your social media strategy holds up to the competition.
3. Low Ranking on Google
If your business isn’t aware of the best SEO practices, your website will get lost in a sea of competition. Unfortunately, you can provide the best care anywhere, but your website won’t appear when patients search for help online. “What is SEO, anyway?” you might ask. Well, chances are, your competitors are using SEO techniques so that their website rises to the top in Google or other search engine results.
There’s no reason why your website can’t rise to the top of the pack. Ask for a free consultation with the experts at Ortho Marketing, and we’ll help you stand out in the crowd.
Reach New Patients in a Digital World
As you can see, the way to get new orthodontic patients and referrals has changed. We are now in a digital world. Today, as more people are staying at home, they are spending more time than ever online. To stay competitive and to reach patients, you must address the 3 reasons why your practice isn’t attracting patients.
Also, there are numerous other ways you can reach new patients. Contact us today to get an edge with new online strategies, like virtual consultations, pay-per-click advertising, and online review management. With Ortho Marketing on your side, you can get back to doing what you love, helping your patients. Meanwhile, new patients will find your business and reach out to you instead of your competition.
