Social media has generated explosive results in marketing just about every facet of business and everyday activity. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your orthodontic practice can be equally as involved in social media marketing as other industries, so long as you employ the proper techniques, and our team at Ortho Marketing has some helpful tips about social media marketing for your practice.
THERE ARE THREE MAJOR STEPS TO BUILDING A STRONG SOCIAL MEDIA PRESENCE:
SELECT THE RIGHT PLATFORMS
For something a specific as an orthodontic practice, there are certain social media platforms that will work wonders, and others that might not be worth your time at first. The social media platforms that work best for orthodontic practices trying to build a presence include:
- Google+
These platforms can really boost your reach to people looking for orthodontic practices just like yours.
INVOLVE YOUR TEAM
The more people you have on board and helping build an active social media presence, the better. Getting your team involved is a great way to help stretch your practice’s reach. Do you have a special morning huddle ritual? Or did your team do some fun activity for a morale boost? Post it! Let potential patients know that you have a professional but personal environment in your office, by showing them what your practice is all about. Also, encourage your staff to share your practice’s posts on their personal accounts. This will increase your practice’s reach across social media platforms.
GET YOUR PATIENTS PASSIONATE ABOUT YOUR PRACTICE
Getting your patients involved with your social media posts can be a perfect way to show the strong relationships that you build with your patients. But you have to provide motivation; for example, things like “Snap and share a photo and tag our practice to enter to win a cool prize!” work wonders to promote patient morale and expand the reach of your practice on social media.
It’s reached the point where ignoring the influence of social media actually can hurt your practice, so jumping on the social media bandwagon is crucial. We hope these tips help, and if you have any questions, don’t hesitate to contact Ortho Marketing today at: 914-788-1555
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
