Hopefully, your practice is already making good use of online marketing efforts. Online content marketing is an important and effective way to build your practice online. The key to content marketing is of course, the quality of CONTENT you produce and use. It can be hard to generate interesting and worthwhile content that will actually draw consumers to your site. However, make sure you keep these few important tips in mind when creating content for your content marketing campaign.
1.) Use as many free tools as you can. Google Analytics, Google Trends and Hashtagscout.com are a few examples of good, useful websites to help inspire content based on what your followers like. Facebook Insights also has a graph search feature to see topics that your followers are interested in.
2.) Keep testing new ideas. Don’t rely on the same formula for your marketing. Orthodontic practices are not particularly thrilling places so try a plethora of marketing techniques until you find what works the best for you. Varying your marketing approach will be more interesting for both you and your social media followers. Try to create content that is unlike anything you have ever created before, and most importantly make sure it draws more prospective patients.
3.) Don’t solely focus on dollar signs and conversion rates. Most, but not all of the content you create should be designed to bring on a patient acquisition. Most social media content should be to ease your people towards coming to your practice for services. Your utmost goal should be customer attention and interaction. You want customers to actually look at your content marketing, and take the next step by interacting with it.
At Ortho Marketing Pros our team of marketing professionals will maximize the potential out of your content marketing. For more information on creating a better online marketing campaign, contact Ortho Marketing Pros at (914)788-1555.
