DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

Trouble Finding Your Orthodontic Practice on Google

If not then you need to take action for your practice’s SEO program? Don’t worry there is always hope to grow your practice’s online social media program!

Here are some tips.

1. Know what SEO Success Looks Like

Google has hundreds of algorithms that it uses to sort the mountains of noise and data that blasts across cyberspace every day. If you take the time to view what appears on the first page of a search you will generally find there will be the top social networking platforms in the results such as LinkedIn and YouTube and others and maybe even Twitter (displayed as “Realtime Results” on Google).

Some basic rules that you need to know

•   Google likes to add fresh and up to date data over old news

•   Google likes well known social media websites with lots of traffic such as Facebook, Twitter, LinkedIn, YouTube, Slideshare and Flickr

•   Google likes Blogs because they have the promise of  fresh up to date data that continues to make Google relevant

•   Google now likes “RealTime” data  and Twitter is in this frame now

Knowing these rules means that you now have the basics to start the process of displaying and presenting your online assets with some control and optimization.

2. Stay On Top of It

Don’t allow your personal or corporate brand to be determined by some else’s post or article on a website or blog that you don’t own, go out and put your articles, videos and presentations out there and tell other people about it.

Being proactive means we are now taking advantage of the rules of the game as determined by Google and other search engines and posting continual fresh data on the major social networks and on your own online social media channels, blogs and websites.

You need to open these social media accounts as a minimum if you are serious about your online brand being an asset you are proud of

•   Start a Twitter account

•   Open a Facebook Account ( A page is better as it is more open to Google’s crawlers)

•   Register a LinkedIn account and make it public

I would also highly recommend that you also have a blog (and post at least once a week), and maybe also create a channel on YouTube and make your presence felt on Slideshare and Flickr by opening an account. (All are free)

For more information contact Ortho Marketing Pros to help boost your online marketing efforts. Contact us today at (914)788-1555.

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