DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

How To Successfully Run A Facebook Contest

Our goal at Ortho Marketing is to provide advertising and marketing solutions to dental and orthodontic practices. We specialize in social media marketing including Facebook contests and advertisements.

How Can I Reach My Target Audience?

When announcing your contest on Facebook, consider boosting your post in order to better reach your target audience. Also, plan to end your contest between 9:00 am and 1:00 pm on a Monday for the most “last chance” exposure. Make your contest visible, compelling, and easy to enter—and the results should speak for themselves.

What’s The Best Way To Choose A Winner?

Prior to running any Facebook contest, it is important to know exactly how the winner(s) will be chosen. A designated team member should be responsible for tallying up likes, comments, shares, or other metrics of your choice. Once a winner is decided, they should be announced and prizes should be delivered promptly to encourage future participation. Also, it will be beneficial to gather lead data on all contest participants for other marketing strategies. To avoid a lot of random contestants who aren’t apart of your targeted audience, boost your Facebook announcement to patients and their friends.

What Are The Benefits Of A Facebook Contest?

how to successfully run a facebook contest

A Facebook contest has the power to grow online awareness and build a community that will help increase engagement, sales, and overall traffic to your orthodontic practice. In addition, a contest with a good prize will encourage potential new patients to follow or like your page.

What Are Some Ideas For A Good Facebook Contest?

Social media platforms such as Facebook and Instagram have specific algorithms that control what content users “enjoy” seeing on their timelines. As a result, it is important to understand how these algorithms work and the strategies that can be implemented to produce better results. In order for any Facebook post to be a success, user interaction and engagement is key. The more comments and shares you receive, the higher the potential for friends of patients or other members of the community to see your post. Here are some good ideas for a successful Facebook contest:

  • Be A Star: Could your smile make you a star? Attach your 30-second video in the comments below and show us why you should star in our next video. We’ll choose our favorite 2 video stars on [date/time]. Good luck! Enter by [date].
  • Who’s Your Bestie?: It’s Best Friends Day! Share a photo of you and your bestie below and tell us what makes you friends. The 2 most creative and heartwarming entries will receive tickets to see [name of the hottest ticket in town]. Winners will be announced on [date/time].
  • What’s Your Sign?: At your next visit, take a selfie holding one of our social signs. Share the selfie with social media and include the hashtag #PracticeNameShareYoSelfie for a chance to win this flat-screen TV! If you refer a new [customer/patient] our way, you each get another chance to win. Enter by [date].
  • Show That Smile: You might be too cool for school—but what about your smile? Tell us in the comments about one thing that makes you smile. You could win a back-to-school dental check-up, on us! Winners will be chosen at random and announced on [date/time].
  • Caption This!: How would you describe this photo? Share your caption in the comments for a chance to win a $25 Visa card. We’ll announce our two top captions on [date].

Finding How To Successfully Run A Facebook Contest

Our team at Ortho Marketing are experts in social media marketing. We are here to answer any questions you may have involving social media marketing or Facebook advertising. Contact Ortho Marketing today to find out more information about how we can help grow your practice to its full potential. Call now (914) 788-1555.

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