What Is Retargeting?
If you have a smartphone or internet connection, there’s a good chance you’ve done some online shopping this holiday season. The best part of browsing online for what you want is comparing discounts and hunting down deals from competing websites. But during this process, did you notice ads for the item you just searched appear on different sites? Did that product find you on Facebook? Well, don’t worry it’s not a coincidence or a conspiracy. This form of advertising is actually referred to as retargeting.
Many of us see it and don’t know what it’s called, but it is a powerful marketing tool used by some of the best retargeting companies for orthodontists to re-engage potential patients and drive them back to your website.
Why Retargeting Matters for Orthodontic Practices
Without retargeting, 92% of potential patients who find your site will leave without returning. 72% of new visitors will abandon your website. That doesn’t necessarily mean they didn’t find what they wanted; they just weren’t ready to purchase. This is where dental retargeting campaigns come into play. Retargeting is your key to reaching the high percentage of users who didn’t convert on their initial visit.
Practices can shy away from this technique because they do not want to be viewed as SPAM. What you have to remember – you’re not showing ads to people who have never heard of you. You’re targeting potential patients who already visited your site and showed interest in your services. That’s what makes dental retargeting an effective and budget-smart marketing solution.
What makes retargeting so powerful?
- Turns “window-shoppers” into buyers – reminds patients of the service you offer.
- Increases brand awareness – potential clients will see your name on other websites.
- More cost effective advertising – paying to advertise to patients that already showed interest in your practice.
For orthodontists, retargeting is a strategic way to stay top-of-mind. That’s why working with online retargeting companies for orthodontists can help your practice stay competitive and visible in a crowded digital space.
How does it work?
A small piece of unnoticeable code is placed on your website. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when those visitors browse the web, the cookie signals your retargeting provider to show your ads. This ensures that your ads are only shown to users who have already visited your website—making it highly targeted and effective.
If you own a practice and are looking to grow your revenue with a greater online presence, look no further then Ortho Marketing. We offer the tools and resources to enhance your marketing strategy, and increase your reach to more potential patients. Contact us today! (914) 788-1555.
