Googles goal is give the user the perfect search results for any given query. Their number one philosophy is to “Focus on the user and all else will follow.” Keeping Googles goal in mind will help you actually BE the best result for the user.
Here is a list of things that you may not know affects the SEO of your practice’s site:
1. CONTENT
Search Engine Optimization is about getting found on Google. What makes up a website? There’s the content on the site, typically your services. Your site’s content is important because you get a chance to get inside the head of the customer. For example if you sell Polyurethane, shellac or varnish chances are your potential clients aren’t looking up those exact words to find your services. What they are most likely searching is “wood stains , “finishing coats” or “top coats for furniture”. You should be trying to use those words in your content.
2. USER EXPERIENCE
In order to be the best result, these pages should also be helpful to the user. Does it answer the questions they might have about your services? Prices? Location? Or how to get in contact with you? Is your website mobile friendly? Is the “contact us” button or phone number easily found and where the user expects it to be?
3. TECHNICAL SEO
Another important factor in technical SEO is your site speed, or how long it takes for your website to load on the user’s desktop, mobile device or tablet. You can check this easily by dropping your website’s link into Google’s PageSpeeds Insights. Your site’s speed can affect the bounce rate: the percentage of visitors to a particular website who navigate away from the site after viewing only one page. A couple of seconds may not seem like a long time but it can make all the difference between someone choosing between your site and another’s that loaded instantly.
Keeping this in mind is important during the web design process. Loud and flashy sites are pretty and all but think about how much code went into create that. Google needs to “crawl” your site too and that is a lot to get through. If your page takes too long to load making the bounce rate high, Google will be less likely to show your site as the first result as it may not be the best result for the user.
That’s why Ortho Marketing is here to work with you throughout the process, we will help you get on page one the right way. If you have any questions about Search Engine Optimization, web design, mobile web design, mobile apps and online reputation management contact us at: 914-788-1555
