What To Expect From The Facebook News Feed Update

At Ortho Marketing we specialize in the utilization of social media. This includes adapting to updates and changes to ensure that your practice is always one step ahead of the competition.

With the announcement of changes to the Facebook news feed algorithm, practices can expect to have less of their content distributed in the news feed. This means overall reach, watch time of videos, and referral traffic for all pages will decrease!

As this Facebook news feed update goes into effect, practices should take steps to encourage meaningful interactions from their content. At Ortho Marketing our goal is to get your brand seen by the mass audience it is intended for.

What Does The Facebook News Feed Update Mean For Your Practice?

This isn’t the greatest news for practices, especially those that rely on the news feed to generate organic traffic. These updates will result in fewer public posts from pages and more content discussed and shared by your friends. It also means fewer videos in the news feed, to encourage other forms media that will create more conversation and interactions. With Ortho Marketing, we can help adapt to these changes and not only maintain, but increase your social media and overall marketing presence.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”

– Adam Mosseri, Facebook’s Head of News Feed (Source)

Adapting To The Facebook News Feed Update

The solution is publishing quality content that has the ability to spark conversations and engagement among users. Factors such as comment length will play a role in determining what posts qualify as “meaningful content.” Facebook has publicly acknowledged that passively consuming articles or videos that don’t spark engagement or interaction is bad for a person’s mood.

Taking that into consideration, posts that do spark and inspire conversations will be prioritized over public content in the news feed after this update.

You can expect to see:

  • More shared content from friends and family
  • More posts seeking advice or recommendations
  • More articles or videos that prompt people to discuss and interact


If you are seeking marketing for your practice or want to improve advertisement strategies, look no further then Ortho Marketing! Contact us today to find out how we can take your business to the next level. Call now (914) 788-1555.