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What is ReTargeting?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your Practice and brand in front of people who were already on your website after they leave your site. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help your practice reach the 98% of users who don’t convert right away.
ReTargeting is most often used to describe the online display ads that are shown to visitors who came to your website, but navigated away without acting. This type of marketing is done with the help of tracking pixels or cookies that follow the user around after they’ve left your website.
Retargeting ads are served through third-party networks such as the Google Display Network, Yahoo, ESPN, Weather.com, TMZ, Facebook and more, which give you the opportunity to reach out your potential customers on literally thousands of websites.
How This Helps Your Practice – Retargeting Ads for an Orthodontist or Dentist are so effective because it focuses your branding and advertising spend on people who are already familiar with your brand and have recently demonstrated interest in your services when they initially came to your website. That’s why most successful Orthodontists and Dental Professionals who use Retargeting see a higher ROI than from most other digital channels.
Things To Consider – Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy such as Facebook Ads, Instagram Ads, Google Ads, Email Marketing and more.
STILL NOT CONVINCED?
STILL NOT CONVINCED?
HOW OUR STRATEGIC RETARGETING WORKS:
LEARN MORE ABOUT RETARGETING CAMPAIGNS FOR ORTHODONTISTS
The success of retargeting (and loss without it) IS real! If you would like to discuss a retargeting campaign for your practice, don’t hesitate to contact our team at Ortho Marketing today!
Contact Ortho Marketing today at (914) 788-1555