DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

Which Social Media Platforms Are Right For Your Practice?

With all the new social media platforms popping up every day, it’s so difficult to tell which ones are best for your practice. You can’t exhaust your efforts and money and try them all. Our team at Ortho Marketing has some tips about the best social media platforms for your practice:

FACEBOOK

As of March 2017, Facebook has nearly two billion active monthly users (Source). At those numbers, this is no longer a social media outlet you can ignore. For orthodontic practices like yours, Facebook is great for your reaching your target demographic – MOMS. Women between the ages of 25 and 54 make up nearly a third of Facebook users, and adults in general make up over half. With 44% of users checking Facebook multiple times a day, you have excellent odds of connecting with potential patients (Source).

INSTAGRAM

Regardless of the slightly lower age range of Instagram users, this platform has a growing popularity that should be taken advantage of. Instagram’s algorithm ensures that the first posts users see are those most relevant to that individual, so moms that search for orthodontists in your location via mobile are likely to see your practice. And with consistent branding opportunities on this platform, you can create a substantial following and subsequent reach.

TWITTER

Twitter can be tricky for orthodontists, but when handled correctly, it can be a great brand-builder and communicator. This platform can be very helpful as a form of communication, generating a back-and-forth that answers questions and demonstrates the personality of your practice. It provides a space where potential patients can ask insightful questions and make suggestions to your practice, and by making quick, caring, personable responses, you can market your practice as accessible and friendly.

WE’D LOVE TO HEAR FROM YOU!

Does your practice use other social media outlets? We love to talk shop about strategy and success, so let us know what works for you! For more information or to schedule a consultation with our social media experts, don’t hesitate to contact our team at Ortho Marketing today!


OUR TEAM AT ORTHO MARKETING ARE THE EXPERTS IN ORTHODONTIC MARKETING. AT ORTHO MARKETING, WE SERVE ORTHODONTIC PRACTICES ON THE INTERNATIONAL LEVEL. IF YOU HAVE ANY QUESTIONS PERTAINING TO WEBSITE DESIGN, SOCIAL MEDIA MARKETING, SEO, REPUTATION MANAGEMENT, GOOGLE ADWORDS, OR PPC CAMPAIGNS, OR WOULD LIKE TO GET STARTED MARKETING YOUR ORTHODONTIC PRACTICE, CONTACT OUR TEAM AT ORTHO MARKETING AT: 914-788-1555

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