As you may already know, your website is no longer an accessory that’s nice to have – it’s a NECESSITY that your practice will suffer without. Think of your website as your storefront: potential patients come in, take a look around, and decide whether your practice is worth their time (and they decide pretty quickly). This is why it’s crucial that the homepage of your website contain a few key aspects that will encourage potential patients to stay awhile, explore your practice, and eventually become patients. Our web design team at Ortho Marketing has compiled a list of these factors – take a look:
1. THE WEB DESIGN CLEARLY ANSWERS THE QUESTIONS, “WHAT IS THIS PRACTICE?” AND/OR “WHAT CAN I DO ON THIS WEBSITE?”
Unless you’re a super well-known company like Starbucks, then your homepage needs to inform the everyday searcher that they are in the right place. This doesn’t mean you need to be wordy about it; you just have to make it clear exactly what you do and what they can do on your website.
2. THE WEB DESIGN RESONATES WITH YOUR DESIRED AUDIENCE.
A homepage web design needs to be narrowly focused and appeal to the target demographic your practice thrives on. This means playing to factors like age, income, lifestyle, etc. to ensure your homepage is geared toward the reception of the most frequent visitors to your website. Since the predominant audience of orthodontic practice includes parents looking into treatment for their children, Junior Smiles of Stafford appeals to this audience very well:
3. THE WEB DESIGN COMPELS VISITORS TO STAY.
Getting potential patients to your website is great, but what motivation do they have to stick around? In order to convert clicks into clients, your homepage needs to incentivize them to stay. How do you get people to stay on your website? There’s no universal answer, but if you pay attention to your audience, you’ll see what will get their attention. Compelling images, grabbing language, calls-to-action – these are all necessary to keep eyes on your website.
4. THE WEB DESIGN IS OPTIMIZED FOR MOBILE AND TABLET.
Your website homepage needs to do more than look nice. It has to function properly, or else the aesthetics ring hollow. This includes easy-to-use navigation, clear buttons that direct to the correct pages, and, very importantly, mobile and tablet optimization. With nearly 60% of searches via mobile now, you can’t risk the traffic you’ll lose with a site that is not mobile-friendly.
5. THE WEB DESIGN HAS CLEAR CALLS-TO-ACTION (CTAS).
Getting searchers to appreciate your homepage enough to remain on your website is excellent. But once they’ve decided to stay, they need encouragement for action. This is where your compelling, conspicuous calls-to-action come in. Take advantage of wordplay that incentivizes users to contact you, fill out a form, take a survey, etc. – anything that helps them engage with your practice.
SEE THE BENEFITS OF CUTTING-EDGE HOME PAGE WEB DESIGN.
So, now you know the necessary aspects of compelling, sales-generating homepage web design. You’ve been well-informed, if we do say so ourselves. Now what? Our web design team at Ortho Marketing can not only design the perfect homepage for your website, but can build a brand new website for your practice that will convert clicks into patients. Don’t wait any longer to get the web design that reflects the quality of your business. Contact our team at Ortho Marketing today to get started. We’re ready when you are!