Are you concerned that too few people are spending time on your website? Even if your orthodontic practice’s website is masterfully designed, you still need to bring prospective patients to the website. Here are three tips that aim to increase your website’s web traffic and ultimately convert more people into patients.
1.) Use social media to shuttle traffic to your website. On your practice’s social media pages, you should have several links to your main website as well as several landing pages. Landing pages should be links incorporated into posts of blogs that direct you to exact services. Landing pages are a good way to bring a customer directly to the point of scheduling an appointment or consultation, without even having them navigate through your website.
2.) Allow prospective patients to subscribe to your website. In order to increase the number of conversions, you must make the easiest pathway between the consumer and the desired action you wish them to take on your website. If consumers subscribe, then they no longer even need to search for your website. Instead, you will essentially be delivering your website directly to the consumer through email or social media. Eliminating steps is key to customer conversion.
3.) Draw traffic from other websites or practices. Your practice should try to connect with other business’ websites and both parties can create complementary marketing. Both business’ will benefit from the other by sharing web traffic. This process is called, back linking.
For more information on how to increase web traffic and develop your practice’s online presence, contact Ortho Marketing Pros at (914)788-1555.
