Many orthodontic practices across the United States wish to build an audience of specific, targeted consumers. These individuals will have generally demonstrated a liking to a certain good or industry, and are more likely become a patient. On social media, businesses should always aim to build followers but take quality of followers into account. Aim on building more followers that are actually interested in orthodontics as opposed to having twice as many with nearly all not knowing what your business is.
Facebook provides several more insights into each consumer profile than Twitter or Google+ does. Profiles on Facebook have different categories giving an individual’s interests, age, birthdays etc. All of these demographics can actually be very valuable to your marketing. You can look for people who are interested in area of orthodontics, or people who have younger kids in need of braces. You will be able to analyze the kind of consumers your current marketing strategy has attracted. Then, you can decide how you wish to change your marketing efforts to attract new kinds of consumers into your circle.
Google+ and Twitter both do not have any way to record certain consumer insights that are valuable to marketers, so if building a target audience is your priority, Facebook is likely the best way to do it.
For more information and insight to build your practice through online marketing, contact Ortho Marketing Pros today at (914)788-1555.
