When your dental practice participates in charitable events, your staff can feel a stronger sense of purpose, goodwill, and pride in their jobs. Reaching out to your community to help feels amazing and is its own reward. There’s nothing quite like it to bond with your team, your community, and give a significant boost to morale.
Although it’s not the main focus, when you participate in charitable events, many rewards inevitably come back to you. Certainly, you’ll raise awareness about your business. Also, as you give back, you’ll reinforce your business’s reputation as people recognize your organization for being socially responsible.
Overall, there are so many benefits when you participate in charitable events with your team. One bonus: It’s the ideal time to share pictures and videos about the day on social media.
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Pictures and Videos People Love to Share
When you share pictures and videos of your team participating in charity, you’ll notice how people respond. We all love to see stories about people doing good in the community. Focusing on charity, you’ll indirectly reach new patients and could even inspire a story in the local news.
Note: There are clear data that bears this out. According to a recent article from Forbes, people around the world, and particularly Millennials, are passionate about getting behind “purpose-driven” brands. If your business does good in the community, people are overwhelmingly more likely to try your business, become loyal, and advocate for you with others. As much as 68 percent of customers are more willing to share content with their social networks.
Thus, as people recognize your efforts in uplifting the community, they’ll be more inclined to comment and share the content with their friends. Also, local businesses may reach out to you with mutually beneficial connections. In the end, you will reach a larger audience by sharing positive stories with a focus on improving lives.
It’s a win-win for everybody and the perfect way to make your social media platforms more engaging.
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Celebrate Your Patients and Team Members
As well as sharing charitable events, sharing appreciation for patients and staff members is the perfect choice for social media. Taking a moment to recognize your staff members shows others that your practice focuses on creating a positive environment where everyone is valued. Similarly, sharing pictures of gratitude about your patients’ milestones, such as the day they remove their braces, shows how much you care. Not to mention, it shows how happy your patients are with their new smiles.
A picture speaks a thousand words, and seeing a wall of smiling patients and employees goes a long way to showcase the best of your business. As the public reads the stories, they get a better idea of what your business is about and what it would be like to visit your office. Then, they’ll be more inclined to share the story with friends and family. Plus, they will be more likely to reach out for a consultation.
Rather than being boring, your social media platforms can share fascinating stories as you participate in charitable events, recognize your staff, and highlight the amazing smiling patients in your care. So, instead of wondering about what to post, you’ll have a wealth of stories and pictures to share that will help build your business in the best way possible.
We at Ortho Marketing are here to help you with all aspects of marketing your orthodontic practice. For a free consultation, call us anytime at 914.788.1555.
