DIGITAL MARKETING FOR ORTHODONTICS AND DENTAL PROFESSIONALS

Top 5 Social Media Mistakes to Avoid

Social media marketing for business can be a little tricky especially if you aren’t too sure how to do it. A few mistakes can still land your business in worse starting ground than when you started. This is why it is very important to outsource with a professional like Ortho Marketing Pros. Since many individuals have a lot of preconceived notions about social media, many people often make similar mistakes. In our experience, the top 5 mistakes that individuals make when social media marketing are:

1. Not integrating with enough platforms or assets. Just having a Facebook or Twitter is not enough for your business. Have an account set up on each and every social media platform.

2. Using an inconsistent voice, or changing personality too often. Social media should reflect your personality as a business owner as well. Let your consumers get an idea of what kind of person you are, as well as business owner.

3. Not using enough images. Visual stimulation is imperative to social media marketing the proper way. Your images should be interesting and entice your consumers, so without images you have a much less interesting social media profile.

4. Not engaging your customers. On social media, it is essential to be SOCIAL. Engage your customers and build an online community. Your customers should feel wanted on social media, and have a strong connection with your business and page.

5. Provide no interesting content or INCENTIVES. You need to- initially at least, create an incentive for consumers to be a follower on your social media page. And also, you absolutely must provide interesting content that consumers want to see.

For more expertise on social media marketing, please contact Ortho Marketing Pros at (914)788-1555.

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