Using Social Media Effectively

Social media can be an extremely powerful marketing tool if used correctly. Are you struggling to grasp the concepts of social media marketing? Here are six important must-dos for a compelling social media marketing plan.

Educate Yourself on the Basics of All Social Media

Marketing on social media is different for all types of practices, so it is essential to research how YOUR type of practice should use it. Look at competitors social media accounts and see what type of posts are working and which ones are not.

Social Media as Customer Service

Using social media opens up a whole new channel for you to interact with your patients. Use it as a way to get their input about your service or product. Find out exactly what your patients are looking for.

Quality not Quantity

It is important to to post consistently and regularly, however you do not want to spam customers or prospective patients. Make sure your post offers some engaging content, such as something informational or interesting.

Interact with Your Audience

It is one thing to just post on social media, but if you really want to engage with patients you must have the intention of interacting with them! You can do this by replying to their comments and following them back. This helps to develop a relationship with the patient which encourages them to be loyal to your practice.

Don’t Bite Off More than You Can Chew

There are a lot of social media websites out there and it is not necessary to be on all of them. Doing too many different platforms can make your accounts lose quality. Pick the platforms that you think best fit your practice and the patient base you are attempting to target.

Measure Your Results

Pay attention to every little detail about which posts get the most attention and which ones get a positive response. Keep track of what the content was, what time it was posted and what day it was posted. This can help you figure out exactly the best ways to use social media to market your practice.

Ortho Marketing Handles Social Media Marketing For You

Here are Ortho Marketing, we offer a powerful Social Media management service for Orthodontic practices that allows you to get the maximum benefit with the least amount of effort required from you. We will setup, manage, and regularly post to your Social Media Accounts on your behalf. This is a great way to stay in touch in real time with your patients.