How to Turn a Negative Review into a Positive Opportunity
Unfortunately, all orthodontic practices get negative reviews – we’ve all been there. Whether it’s as a result of a misunderstanding or you made a mistake (we know it happens
Do URLs Matter and How Do You Craft a Good One?
Don’t groan and yawn. This may sound like a really boring topic of digital marketing for orthodontists, but URLs are super important for SEO and web traffic. Yes, page URLs do ma
4 Issues That Are Holding Back Your Content
Your internet presence, whether that be social media, blogs, photos, videos, podcasts, etc., should be an ever-flowing stream of creative content. But at Ortho Marketing, we see o
How to Use Your Orthodontic Technology to Market Your Practice
One of the most important aspects of marketing is being able to showcase what sets your practice apart from the rest. What will motivate someone to travel 30 minutes to your practi
How & When to Post on Social Media for Your Practice [with video]
No two social media platforms are the same. Each outlet is geared to target a specific demographic and audience. But to get the absolute strongest reach for your practice, there ar
3 Quick Tips to Help Your Email Marketing Open Rates
You’ve crafted a beautiful email campaign for your practice. It’s got compelling written content, maybe a video, exciting news, etc. But you’re devastated when no one opens i
5 Aspects of Brilliant Orthodontic Homepage Web Design
As you may already know, your website is no longer an accessory that’s nice to have – it’s a NECESSITY that your practice will suffer without. Think of your website as your s
Which Social Media Platforms Are Right For Your Practice?
With all the new social media platforms popping up every day, it’s so difficult to tell which ones are best for your practice. You can’t exhaust your efforts and money and try
When is the Right Time to Ask for Patient Referrals?
Referrals are one of the many crucial veins that pumps the heart of any orthodontic practice. Striking a positive rapport about referrals at the right time, in the right mood, is
The Importance of Call-To-Action for Your Orthodontic Practice
Unless doing extensive research, many people in search of an orthodontist are not interested in reading pages and pages of information the first time they come to your practice’s